Comments on: Multivariate Testing With Google Website Optimizer

By: Yuri

Yuri — Wed, 25 Oct 2006 23:30:27 +0000

Actually, I was thinking they introduced something to optimize the landing pages for the right keyword placement

But anyway, that’s just what I was looking for to test how effective my headlines and body copy are. It looks, though, that I’ll have to use a lot of Javascript for the testing, so this may distort the results a little.

Good job, overall, though.

It looks natural to use analytics when the site and business is established. You not only have the budget, but the necessary traffic for testing as well.

P.S. I watched the video and it says:
- use several different page sections (headling, body, image)
- track the effectiveness of various page sections
- track the effectiveness of certain page elements

By: Steven Bradley

Steven Bradley — Sat, 21 Oct 2006 14:26:43 +0000

I think it’s going to be pretty useful too and if used well should increase ROI for websites as well as helping Google’s bank account grow a bit larger. Being able to test and measure more accurately is one of the things that sets apart business online and offline. Small businesses aren’t going to have the money to just throw marketing and advertising out there in the hopes that something works. While you can test things offline it doesn’t compare with how much more you can know about your visitors online. Testing if done properly and well can help small business owners to not only optimize their websites, but also their budgets as it’s much easier to find out what is and isn’t working.

I never did get to watch the video. It wouldn’t load for me yesterday after the first couple of slides for whatever reason. Thanks, though, for reminding me to take another look.

By: Matt Johnson

Matt Johnson — Sat, 21 Oct 2006 04:49:49 +0000

This is probably one of the most useful tools google has ever produced for webmasters.
I was looking through thier demo videoo and it does look very easy to use and looks like it has the potential to increase everyones ROI.

I havn’t had the chance to use it yet, But i will certainly be giving it a go.