‘Twas the night before Google, when all through the web,
Not a spider was crawling, not even MSN;
The websites were hosted on servers with care,
In hopes that one Googlebot soon would be there;
My pages were organized all usable and light,
While visions of traffic danced in my sights;
Reading client requests, and wearing my cap,
It’s time to settle down to build that image map,
When deep in my web logs there arose such a clatter,
I logged into cPanel, what could be the matter?
Away to Excel I flew like a flash,
Tore open the data and thought of the cash.
Unmistakable footprint of a busy web page
Showed the luster of activity in spite of its age,
When, what to my wondering eyes should I see,
But a miniature robot, crawling A, B, and C.
An undefined program, so lively and quick,
I though in a moment it must be a trick.
More rapid than eagles its code blocks they came,
What was this user-agent with unrecognized name?
The referrers kept coming and I hoped they would stay,
Don’t dash away! dash away! Oh don’t dash away!
For I knew that these robots were only the start,
To many more visits into my shopping cart
So into the index the scrapers they drew,
Servers full of content, and a little spam too.
And then, in a fortnight, I saw in my logs
That traffic had come to visit my blog.
As I wrote another post, with contextual ads,
My bank account did grow, more money I had.
It all seemed so easy, this cash flow at hand,
How was I to know most considered it spam;
Ad blocks as menus, and more ads as text,
Who needs real content when you’re paying the rent.
When it finally happened I cursed my bad luck,
My traffic was gone, I screamed out “Oh
Why did it happen, and happen to me
An update called Florida, I was not filled with glee;
Back to the drawing board I started anew,
And built another site with ads from Yahoo;
Google had loved me and now it did not,
But never would I yield to some spidering bot.
My profits returned, still it wasn’t the same
Each night in my sleep I would hear the bots name;
Googlebot oh Googlebot, please come back to me,
I promise I’ll be good, come back and you’ll see;
The bot it did come with a new sheriff in town
Matt Cutts was him name and he wore a big crown,
Fighting spam was his game and my he was good,
At detecting hidden text and a bad neighborhood;
He wrote in his blog, to his team gave a whistle,
When spam is too much, well launch another missile.
But I heard him exclaim, as he continued the fight,
SEARCH TRAFFIC TO ALL, IF YOU BUILD A GOOD SITE.”
Merry Christmas Everyone!
If you liked this post, consider buying my book Design Fundamentals