Like Yuri mentioned the post is really about the fact that it’s easy for your link building to become unnatural in the eyes of a search engines and it’s best to put some balance back into the equation.

The motivation though is really to be more natural and not merely look more natural. I think we have to remember that because a search engine is involved that most everything about SEO has a certain unnaturalness about it.

But if you read more posts here you’ll know that I’m not advocating tricking search engines at all. I believe in a holistic approach to seo and always try to put visitors to this or any site I work on above algorithms. If I link out from a page it’s because I think it adds value to someone reading that page. When linking in I seek to link to the page someone clicking on the link would find most relevant.

I think what happens for many people though is they read that anchor text is important and you want to place keywords in your anchor text. Those people then go out and use the exact same anchor text in every link back to a certain page. This post and the original one at Stuntdubl are saying that you’ll be better off varying that text.

You’ll also be better off varying the sources of your backlinks. If all link coming into this site come from a single source then this site only reaches one audicence. Getting links from a variety of sources expands the reach to multimple audiences.

I’m not advocating doing things for search algorithms while ignoring real people. People first always, but there’s no reason why you can’t please both. The balancing above is something you should do after you’ve made sure you’ve done right by your visitors.

By the way I read your reply post and thought it was good. I may not have said it explicitly in the above, but we really are saying the same things. It’s always about people first.

Or do you count zombifying people to link to you natural?

By the way, though it may seem that Steve focused on the website, not on the people, he simply omited the ‘human oriented approach’ and told you what consequences such a strategy will make to your website (and linking profile).

Then it’d be natural to get noticed on more and more related websites. Of course, it’d make sense to remember about the right keywords in the link text, but mostly you can’t control the links on other websites, unless they are in your author bio article box.

Other than that, yes, it is important to vary, because variety is one of the things that makes one keep moving