Thoughts On The Value Of Guest Posting

The last few weeks I’ve been writing a lot for sites other than this one. I’ve also been getting offers to write for even more. There’s only so much writing any person can do and you have to figure out which sites to say yes or no to. There’s a value to guest posting that can help you determine when it’s worth the effort.
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Are You Throwing Your Marketing Away?

A few months ago while visiting family in New York, I was walking through Manhattan when a young woman handed me a sample bar of handmade soap. It’s a common marketing tactic to hand out free samples, but in this case it was also a missed opportunity as the execution was poorly done.
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How Tell A Story Through Design: Stickiness Part VI

If you want your idea to travel from person to person so it can stick in the cultural consciousness you need people to share your idea with others. It won’t be enough for you to try to tell everyone. You need people sharing your idea for you. The way to get people to spread your message is to tell a good story.
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The Power Of Emotion To Make People Act: Stickiness Part V

In order for people to take action, in order for them to share your idea, they need to care about it. That’s where emotion comes in. Emotion elicits a reaction. it makes people act. The emotional component of stickiness is making people care enough to want to share your idea and message.
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How To Build A Credible Site: Stickiness Part IV

Trust is perhaps the biggest barrier to closing a sale online. You can do everything right, but if your customer doesn’t have trust in you at the all important moment of buying, you won’t make a sale. With ideas it’s also important that people believe them. Your audience needs to trust that your message is true. Your idea needs to be credible before it will stick.
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