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	<title>Comments on: Happy 25th Smiley Face :-) An Example In Viral Marketing</title>
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		<title>By: Steven Bradley</title>
		<link>http://www.vanseodesign.com/marketing/happy-25th-smiley-face/comment-page-1/#comment-1143</link>
		<dc:creator>Steven Bradley</dc:creator>
		<pubDate>Thu, 20 Sep 2007 23:10:21 +0000</pubDate>
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		<description>I haven&#039;t read Blink yet, but it&#039;s on my list of books to buy and read. Tipping Point is a great book and I just finished re-reading it a couple of weeks ago.</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t read Blink yet, but it&#8217;s on my list of books to buy and read. Tipping Point is a great book and I just finished re-reading it a couple of weeks ago.</p>
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		<title>By: Kristine Shreve</title>
		<link>http://www.vanseodesign.com/marketing/happy-25th-smiley-face/comment-page-1/#comment-1139</link>
		<dc:creator>Kristine Shreve</dc:creator>
		<pubDate>Thu, 20 Sep 2007 12:31:34 +0000</pubDate>
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		<description>I have read The Tipping Point.  I own a copy of that book and of Blink by the same author.  They&#039;re both great books.   I learned a great deal from reading both of them.</description>
		<content:encoded><![CDATA[<p>I have read The Tipping Point.  I own a copy of that book and of Blink by the same author.  They&#8217;re both great books.   I learned a great deal from reading both of them.</p>
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		<title>By: Steven Bradley</title>
		<link>http://www.vanseodesign.com/marketing/happy-25th-smiley-face/comment-page-1/#comment-1140</link>
		<dc:creator>Steven Bradley</dc:creator>
		<pubDate>Wed, 19 Sep 2007 22:28:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.vanseodesign.com/blog/uncategorized/happy-25th-smiley-face-an-example-in-viral-marketing/#comment-1140</guid>
		<description>John I guess all the talk of virus and hives makes more sense if you&#039;ve read Seth Godin&#039;s books. Check the link at the top of the post for ideavirus. It&#039;s a free ebook that talks all about viral marketing.

The viral in viral marketing is all an analogy for the spread of an idea as a virus. So sneezers are the people who spread the virus. I&#039;m not quite sure how hive fits in the analogy, but a hive would be the group of people you want to infect with your virus. Think of it as your target market.

Zen wisdom? Sure I&#039;ll go for that.

Kristine I didn&#039;t know either. I just happened upon the AP article. Speaking of small things having big consequences have you ever read the Tipping Point by Malcom Gladwell. Forrest and I were talking about it in the comments here a week or two ago. It&#039;s another book along similar lines as Unleashing the Ideavirus. In fact Seth took the ideas in the Tipping Point to expand them into Ideavirus. The Tipping Point is all about how seemingly small things can actually have a very big impact and make an idea tip so it becomes the norm.</description>
		<content:encoded><![CDATA[<p>John I guess all the talk of virus and hives makes more sense if you&#8217;ve read Seth Godin&#8217;s books. Check the link at the top of the post for ideavirus. It&#8217;s a free ebook that talks all about viral marketing.</p>
<p>The viral in viral marketing is all an analogy for the spread of an idea as a virus. So sneezers are the people who spread the virus. I&#8217;m not quite sure how hive fits in the analogy, but a hive would be the group of people you want to infect with your virus. Think of it as your target market.</p>
<p>Zen wisdom? Sure I&#8217;ll go for that.</p>
<p>Kristine I didn&#8217;t know either. I just happened upon the AP article. Speaking of small things having big consequences have you ever read the Tipping Point by Malcom Gladwell. Forrest and I were talking about it in the comments here a week or two ago. It&#8217;s another book along similar lines as Unleashing the Ideavirus. In fact Seth took the ideas in the Tipping Point to expand them into Ideavirus. The Tipping Point is all about how seemingly small things can actually have a very big impact and make an idea tip so it becomes the norm.</p>
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		<title>By: Kristine Shreve</title>
		<link>http://www.vanseodesign.com/marketing/happy-25th-smiley-face/comment-page-1/#comment-1141</link>
		<dc:creator>Kristine Shreve</dc:creator>
		<pubDate>Wed, 19 Sep 2007 20:39:25 +0000</pubDate>
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		<description>This is funny because I don&#039;t ever think of this :-) as having an inventor.  Yet, someone must have created the first one and started using it.  I guess it just goes to show that small things can have big consequences.  The trick is to have the right idea at the right time I guess.   Kind of makes you wonder what the next thing will be.</description>
		<content:encoded><![CDATA[<p>This is funny because I don&#8217;t ever think of this <img src='http://www.vanseodesign.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  as having an inventor.  Yet, someone must have created the first one and started using it.  I guess it just goes to show that small things can have big consequences.  The trick is to have the right idea at the right time I guess.   Kind of makes you wonder what the next thing will be.</p>
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		<title>By: John</title>
		<link>http://www.vanseodesign.com/marketing/happy-25th-smiley-face/comment-page-1/#comment-1142</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 19 Sep 2007 16:17:46 +0000</pubDate>
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		<description>Funny, searching on :-) doesn&#039;t even show SERPs.

What&#039;s this talk of viruses and hives?  Seems to be a metaphore of how the smiley spread?

The funny thing is that until I clicked this blog headline, I had never heard of Carnegie Mellon professor Scott E. Fahlman or questioned where the emoticons came from.  Maybe it&#039;s easist to succeed when success isn&#039;t your goal?  A bit of zen wisdom in your post?</description>
		<content:encoded><![CDATA[<p>Funny, searching on <img src='http://www.vanseodesign.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  doesn&#8217;t even show SERPs.</p>
<p>What&#8217;s this talk of viruses and hives?  Seems to be a metaphore of how the smiley spread?</p>
<p>The funny thing is that until I clicked this blog headline, I had never heard of Carnegie Mellon professor Scott E. Fahlman or questioned where the emoticons came from.  Maybe it&#8217;s easist to succeed when success isn&#8217;t your goal?  A bit of zen wisdom in your post?</p>
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