Low Tech Videos As Marketing Examples

This morning I came across a couple of videos I thought I’d share as examples of how to use video to market yourself. Both videos are low tech and can easily be produced by anyone assuming you have a video camera.

Twitter in Plain English

The first video comes from Common Craft and explains Twitter. I’ve been addicted to Twitter for the last six weeks and the video helps explain why. If the video convinces you to sign up feel free to follow me.

This isn’t the first video Common Craft has produced to explain something simply. It’s their business as they say:

We are hired to produce videos that make complex ideas easier to understand. We focus on simplicity, creativity and clear explanations to create videos that stick.

Their videos reinforce their message. After watching one wouldn’t you trust Common Craft to explain what you do? Think about how well these videos continue to market for Common Craft whenever anyone watches one. The marketing is built into the product.

Unleashed Small Business Marketing Conference

The second video comes from Search Engine Guide and was created to promote Unleashed, their new marketing conference.

Search Engine Guide identified five different audiences for the conference and produced five different videos, one for each audience. The videos are nearly the same, differing only in a couple of key slides. The cost to make all five was not significantly different than the cost to make one. The videos were created for less than $150 total (assuming you already have the camera) proving you don’t need a lot of money to market effectively.

Jennifer Laycock posted about how these videos came into existence, from the conception to the finished product. I’ll leave you to her social media marketing lesson post for the details.

Couldn’t you do this too?

I wanted to share the videos because both are well done, but I also wanted to make a point that anyone can create successful marketing videos. You don’t need a big production team. You’ll need a camera and maybe some software to edit your video, but neither has to be overly expensive. Both are within reason for most any small business budget.

Enjoy the videos and get those creative juices flowing. After watching the two videos above don’t you think you could do this too?

Download a free sample from my book, Design Fundamentals.

5 comments

  1. We create videos all the time for our companies and we do it all in house. We’ve done two videos for GSI, a few training videos for Ensign, and a new video to use at trade shows for EnMart. We do have a nice camera, but we use a video software package to create the videos. I usually cut audio, and we are considering getting a better microphone for that.

    All our videos have received compliments and are, I think, well done. We don’t spend a lot of money making any of them, but we do spend a lot of time. I think the time and effort we put in compensates for the lack of an editing bay and the latest high tech equipment.

  2. I’ve been thinking about video making for a little while (not quite sure how long though, and hadn’t really considered as a truly effective marketing tool).

    But what I’d be curious about is how to make one. Do you just use Windows Movie Maker to put together some images and audio every few seconds? Or find clips on the internet and paste them in somehow?

    The idea sounds like it would be a fun thing to do, but I’d bet not many people would really know where to begin (such as myself).

  3. Those videos are great. Low cost and effective = great ROI.

    But, By themselves they would rarely be viewed. You need to have access to a promotional network. or a pre-existing audience to get eyes on this kind of thing – especially time sensitive promotions like the seminar.

    I’m not being negative, just making an observation.

  4. James,

    I can only tell you how we do it. I write a script which details all the spoken audio and usually gives suggestions for video. Then we see what raw footage we already have and make plans for what we have to shoot. Sometimes the shoot just involves taking the camera somewhere in the plant, although we have gone on location as well. We also go through all our still photos and see what, if any, of those we’ll want to use.

    Once we have all that done, we usually cut the audio. This is necessary so we can make sure that the images sync up with the length of the audio. Once the audio is done, which, by the way, we cut in separate tracks, so each paragraph can be laid into the video separately, we start laying down images. Make no mistake, it’s a long process, we can spend hours on 40 seconds of footage.

    Once we’ve got the pictures and audio in, we add music. Mostly we buy our music from download sites, or use CDs we bought for that purpose.

    To be honest, I’m not really sure what program we use to create the footage. One of our IT guys does that. I’ll have to ask him what it is.

    Making a video really isn’t hard to do, if you’re organized. The key is to have a good script and a firm idea of where you want to go and how you want to get there before you lay down a second of footage. The process is time consuming, so you don’t want to waste a lot of time trying to figure out what to do.

  5. @Kristine – Thanks for all the info. I think you’re another example of how time, effort, and a well thought out plan can make up for the expense of a huge production budget. Please let us know what software you use when you find out.

    I recently downloaded an older version of Camtasia, which was free for a time. I haven’t had a chance to play with it yet so I don’t know entirely what it can do. I don’t think it’s used for video you’ve captured with a camera, though I may be wrong. It’s mainly used for screen capture. Still it’s a relatively inexpensive way to create a video.

    @James – I hope Kristine’s answer is enough info to get you started. I’m hardly the expert on video and still trying to think up ways to use it. It is a great way to market yourself if done right. Think of all the views some of the videos on YouTube get. Many of the most popular videos there are rather simple.

    @David – The videos are great aren’t they. I really liked Jen’s video on the conference. I think it gets it’s message across to the right people in a simple and entertaining way.

    I agree you still need to promote your videos. The beauty of video is how easy it can spread if you do it right. Sites like YouTube make it so easy to share that a good video can easily and quickly spread.

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