This morning I came across a couple of videos I thought I’d share as examples of how to use video to market yourself. Both videos are low tech and can easily be produced by anyone assuming you have a video camera.
Twitter in Plain English
The first video comes from Common Craft and explains Twitter. I’ve been addicted to Twitter for the last six weeks and the video helps explain why. If the video convinces you to sign up feel free to follow me.
This isn’t the first video Common Craft has produced to explain something simply. It’s their business as they say:
We are hired to produce videos that make complex ideas easier to understand. We focus on simplicity, creativity and clear explanations to create videos that stick.
Their videos reinforce their message. After watching one wouldn’t you trust Common Craft to explain what you do? Think about how well these videos continue to market for Common Craft whenever anyone watches one. The marketing is built into the product.
Unleashed Small Business Marketing Conference
The second video comes from Search Engine Guide and was created to promote Unleashed, their new marketing conference.
Search Engine Guide identified five different audiences for the conference and produced five different videos, one for each audience. The videos are nearly the same, differing only in a couple of key slides. The cost to make all five was not significantly different than the cost to make one. The videos were created for less than $150 total (assuming you already have the camera) proving you don’t need a lot of money to market effectively.
Jennifer Laycock posted about how these videos came into existence, from the conception to the finished product. I’ll leave you to her social media marketing lesson post for the details.
Couldn’t you do this too?
I wanted to share the videos because both are well done, but I also wanted to make a point that anyone can create successful marketing videos. You don’t need a big production team. You’ll need a camera and maybe some software to edit your video, but neither has to be overly expensive. Both are within reason for most any small business budget.
Enjoy the videos and get those creative juices flowing. After watching the two videos above don’t you think you could do this too?
Download a free sample from my book, Design Fundamentals.