Do you talk with your customers or do you talk at them?
Do you know where your prospective customers spend their time online? Do you maintain a presence in those places?
Last night I came across an AP article about the recent search engine purchases of ad networks and why it’s a sign of how things are changing on the web. I encourage you to give the article a read, but the main point I want you to take from it is the idea that how and where people are spending time online is becoming more fragmented and most people are interacting less and less with a single source of information.
That’s the question a resort in Sri Lanka is asking, in offering the world’s most expensive dessert. You’re initial reaction to a $14,500 dessert is probably along the same lines as mine. You’re possibly wondering who would be dumb enough to think an after dinner treat is worth that much money. But the resort is not asking if “The Fortress Stilt Fisherman Indulgence” is worth $14,500. Of course it isn’t. No dessert is. What the resort is asking in typical Seth Godinese is are you worthy of this dessert that costs $14,500.
25 years ago tomorrow the text based smiley face was born. It’s unlikely Carnegie Mellon professor Scott E. Fahlman knew the ideavirus he was unleashing when he posted the simple combination of colon, dash, open parenthesis, to form :-) giving birth to the digital horizontal smiley face, but that’s exactly what he did. Professor Fahlman launched an example of viral marketing that’s still spreading to this very day.