The Changing Nature Of Marketing

Do you talk with your customers or do you talk at them?

If you’ve done even the smallest amount of marketing the video above should make you laugh. It’s also got a lot of truth inside about how not to market. How are you turning your business into a two-way street? What are you doing to build relationships?

  1. Do you listen to your customers?
  2. Do you give them a chance to talk to you?
  3. Is your business a monologue or a dialog?
  4. Do you know where your customers spend their time?
  5. Do you spend time there?
  6. Are you sincere?
  7. Do you see customers real people or statistics?
  8. Do you give your customers what they want or what you want them to want?

My apologies for the light posting of late. A busy week working for clients and a little bit of business re-evaluation have put the blog on the back burner the last few days. It’s only temporary.

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  1. I think talking to customers is one of the most important things you can do. I have learned so much from comments on our blog and from being on forums where our customers are. Sometimes I haven’t loved what I learned, but it has saved me a lot of time and money in the long run.

  2. Absolutely. I’m sure I’m guilty of talking at people from time to time, but I do try to listen to them as much as I can. One of these main reasons I participate in forums is to hear what others are saying. I also try to listen to the comments here in regards to what people say in the comments as well as which posts they tend to comment on the most.

    I haven’t always been happy with what I learned in listening either, but I know in the long run it’s better to know.

  3. Hi, I just watched the video and truthfully like you said, I found it quite funny. I really doubt that you can find a couple wearing “advertiser” and “consumer” T-shirts and walking around haha. Anyway there was this sentence by “consumer” who said ” you’re not even listening are you?” A simple sentence but I feel something stronger behind it. We keep saying that we listen but maybe we are just HEARING. What’s the difference? Personally, hearing means the words get TO you but listening means the words get IN you. That is a vital fact that I feel most of us do not really understand. So hopefully after your post, new internet makerters have benefited. Cheers.

  4. It is funny isn’t it?

    That’s a good distinction to make. I think you’re right that a lot of people actually do hear the words and so think they are listening to their customers, but they aren’t really letting those words in and understanding what their customers are saying.

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