Sometimes you come across an article that just makes you laugh. Such was the case when I came across Thieves steal Herman Munster’s identity, which mentioned how someone was caught trying to sell credit card information in a chat room for the fictional tv character. The story made me laugh, but it also brought to mind an important concept in marketing.
Yesterday while waiting in line I caught a t-shirt with the U.S. Marine Corps emblem and the following quote
Pain is weakness leaving the body
There’s a lot of wisdom in that quote and I wanted to relate it to business. I didn’t come up with a nice compact quote, but here’s the idea.
Price is what you pay. Value is what you get.
And the perception of value is why you decide to buy. How much would you pay for an ordinary gray pebble? How much would you pay if I told you that pebble could perform tricks like ‘sit’ and ‘stay’ and included a manual for how to train your pet rock?
Having trouble paying off your student loan? Maybe you’ve overextended yourself with credit card purchases or have some other use for some cash. No need to fret. Starting tomorrow (though it looks to be up and running right now) you’ll be able to hit up strangers for cash and ask for donations through the new website being launched by Reality Charity LLC. .
If you were trying to fly in or out of the North East U.S. a few weeks ago you’ll no doubt remember the problem JetBlue was having in keeping flights in the air and on schedule. The problems started with an ice storm that naturally led to flights being grounded, but once air travel resumed JetBlue found itself lagging in getting their operation running again. We all know things happen and in this case JetBlue dropped the ball. However their response to the situation is more telling about the company than the temporary problems they faced.