The last couple of weeks, I’ve been looking at the business side of freelance design and development. So far I’ve offered some thoughts on how to understand your costs and things to think about when determining a price to charge for a project.
How much does a website cost? It’s a question designers and developers are asked all the time. It’s an impossible question to answer without details and your response is likely some variation of “it depends.” At some point you learn the details it depends on and have to come up with a price. How do you determine what that price will be?
One of the questions I often get asked is how do you price your services? What should you charge when someone approaches you to design and/or develop a website? Since, we’re talking about custom work, the answer, as you might expect, is it depends. I’d like to share some thoughts about what it depends on.
Which is more important for your design business, craftsmanship or automation? The former leads to greater quality in each site. The latter leads to a greater quantity of sites. Craftsmanship helps you sell individual projects, but automation helps you sell more projects. Which is more important?
Which contributes more to a fulfilled work life, money or a sense of purpose in what you do? Which motivates you to do better? While money is certainly important, feeling some kind of purpose in your work generally leads to a happier working environment and often a more profitable one as well.