Lately, I thought and wrote not only about enjoying your business, but also about learning website optimization efficiently. This all can contribute to your site success, even if you don’t specialize in improving websites. Let’s review another aspect that can break or make your life, your business and your site: how much effort you put into your work.
Why hard work?
To actually get something, you have to do something to get it. While it sounds vague, it makes it clear that you need to work to progress in your business. Though some may think that just doing anything may do the job, it is the amount of effort, skill and persistence that is put into action that matters. The more you put into your work, the more you get.
The principle of working hard, on the other hand, may seem too simplistic. But there’s a difference between knowing or remembering about it and acting.
You see, there’s such universal law, which can be phrased something like ‘you get what you give’. Though it may or may not be provable by scientists, it doesn’t dispel the law, nevertheless. Every aspect of our life acts upon it, including online businesses and websites. (Read articles on implementing this principle while improving or promoting websites).
Learn before acting
As much as it doesn’t make sense to do nothing in particular, it doesn’t make sense to work hard on something irrelevant to your business. That’s why you need to know the basics of Internet marketing before launching your website, such as what to do before you build a website, how to create one or how to promote it.
It goes without saying that you need to be an expert in your field before opening a business. But you may not have a clue about creating, optimizing and promoting a website. No worries. You can learn the website stuff yourself. Alternatively, if you have the budget and lack the time, you can hire a web designer, a search engine optimization specialist, a usability consultant and an Internet marketing expert to work on your site.
Generally, a site owner should rather do something that only he/she alone can do best: research the competition and the customers, find other businesses (and/or websites) to partner with, write text for the site from time to time, etc. Of course, everything can be outsourced, but it is wiser to do something yourself, so you would contribute the most to the business and gain the understanding of how the business flows.
How much to work?
Of course, it may be tempting to work 13-16 hours a day, without any holidays. But this is a sure way to get burnt out and lose the energy and desire to work more. That’s why it is my opinion that you should stick to 8-9 hours of work a day and enjoy the holidays.
Keeping your work hours short will keep you organized and you’ll focus on doing something that will bring the most ROI to your business. And you’ll enjoy getting back to work the next day as well.
Sure, knowledge, skills and talent all play their roles in helping you to succeed. But it will all fail, if you don’t put your effort into working on your business. Sometimes, hard, relentless work will outdo talent and grant you skill, too (“practice makes perfect”, remember?). So roll up your sleeves and start putting real effort into work. Now.