Keyword Research Services

SEO starts with keywords. Web pages rank for specific keyword phrases and before you can optimize a page you need to have an idea of what words you want to optimize for.

Choosing the right keyword phrases is a balance between selecting keywords that are used often enough to drive traffic, while being focused enough to result in sales and other conversions. The goal of keyword research is to discover those keywords which lead to the most conversions on your site and provide the greatest return on your investment.

Keyword Discovery

Your keyword research will begin by discovering the core terms relevant to your site. Once these core phrases have been established I'll research deeper on each keyphrase to build a list of keywords you can use to organically optimize your site or in your pay per click campaigns.

Keyword Selection

Knowing the potential phrases you can use is only one part of the equation. Your keyword report will include competitive data and analysis to help you determine which keywords you can realistically compete for now and which keywords require additional time and effort before you can rank.