Comments on: Using Keyword Themes To Structure Your Site Content

By: Steven Bradley

Steven Bradley — Wed, 29 Dec 2010 04:38:04 +0000

Hi Gordon. I’m not sure what you were looking for with the Google Keyword Tool. I don’t think you can go back to the old interface though so you probably have to make do with whatever Google now lets you do.

You shouldn’t need their tool though to set up keyword themes on your site.

By: Gordon Campbell

Gordon Campbell — Thu, 16 Dec 2010 14:13:07 +0000

Thanks for your tips here. I used to use google keyword tool to help theme my sites as it split keywords into themes, any idea if there is still a way to do this since the interface has changed

By: Beginner’s Guide to SEO: Best Practices – Part 2/3 | Web 2.0

Beginner’s Guide to SEO: Best Practices – Part 2/3 | Web 2.0 — Mon, 28 Jun 2010 15:30:36 +0000

[...] stuff keywords in there, but using them as above reveals a lot of information about your site and reinforces keyword themes. If your statistics page and your teams page and your players page all link back up to the main [...]

By: Steven Bradley

Steven Bradley — Mon, 01 Feb 2010 21:02:45 +0000

Radim the first thing I would say is always make sure to first organize the content for real people.

If you’re looking to organize things around keywords then the first step would be to spend some time researching keywords. You may have already done this, but the research may help determine how best to group things.

Also know that there is still going to be some play in how you organize content. I don’t think there’s ever a one size fits all approach.

With your example it may be that there isn’t a good way to organize the three subthemes under one theme. I’m with you on seeing the wine and beer tasting as similar enough to fall under one theme, maybe simply “tasting” or “tasting tours.” I’m not sure how the castles will fit in unless you go with “tours” as the main theme.

As far as how each section will rank there’s more to it than just organizing the content. The idea with the content is that the deeper pages on the site all start linking back up using appropriate keywords.

For example say you organize everything under tours. You probably won’t be able to rank well for the single word tours at first because it’s so generic and I’m think there’s plenty of competition. It would be easier to rank for phrases like:

“wine tasting tours in the Czech Republic”
“beer tasting tours in the Czech Republic”

Both pages might link to each other as well as linking back up the chain, maybe to “tasting tours” and “tours” helping to reinforce those keywords throughout the section. Ideally you’ll have a section that ranks well for the more generic phrases at the top level of the structure and the deeper pages will rank for the longer phrases.

I hope that helps, but if not feel free to ask more questions.

By: Radim

Radim — Sat, 30 Jan 2010 02:09:01 +0000

Hello,

I would like to create a website for a tour of the Czech Republic including:

-beer tastings
-wine tastings
-castles and chateaux

My question refers to theme/subthemes/siloing:

1. what could possibly be the main/overall theme for all of the above subthemes as they do not fully relate? I can see how beer and wine can be related subthemes but do not know how castles/chateaux would possibly relate as a subtheme to wine and beer.

2. also, even if the subthemes (beer tours, wine tours, castle/chateaux tours) are organized in silos and one overall main theme is found for all of the subthemes,

a) would EACH individual subtheme rank high?

b) or would only the main theme for the whole site rank high in the search?

Thank you for replying

By: A Process For Creating Processes | Search Engine People Blog

A Process For Creating Processes | Search Engine People Blog — Wed, 28 Oct 2009 13:30:18 +0000

[...] Organize into major keyword themes [...]

By: Steven Bradley

Steven Bradley — Sat, 28 Jun 2008 23:33:24 +0000

Thanks. I’m glad you enjoyed the article and found the comments useful too.

By: Sai BPO Services

Sai BPO Services — Thu, 26 Jun 2008 11:27:37 +0000

Really good article and also the comments

By: How to structure your website

How to structure your website — Wed, 10 Jan 2007 05:49:55 +0000

[...] The process of naming your categories, subcategories and pages using keywords is called theming. Here, you start by using general keywords to describe main site sections/categories, then use less competitive (but still understandable) words as subcategories and leave the least competitive words (usually 3-5) to name the end page. [...]

By: When you need site optimization (or not)

When you need site optimization (or not) — Tue, 26 Dec 2006 08:29:07 +0000

[...] develop a website structure [...]