The idea with the search engine tail is to be as specific as possible with your keywords where you can. So using the example of the Honda Accord you would use the longer search phrase ‘4 door blue honda accord 5 speed’ assuming it was one of your products. You might then have another page with ‘red 2 door honda accord automatic transmission’ Admittedly that might not exactly flow, but you don’t need to use the term exaclty like that.

You might say something about your 4 door and door honda accords come in both blue and red with automatic and 5 speed manual transmissions as options.

Notice though how incorporated within the ‘blue 4 door honda accord 5 speed’ you also have the generic ‘honda accord’ or the slightly less generic ‘blue honda accord’ With higher level pages within your site structure I’d generaly use more generic terms, but with your product pages it’s easy to use the longer keyword phrases.

You might have an entire section of your site for Honda Accords and on that main page you would naturally use the phrase ‘honda accord’ That main page may link to 4 door and 2 door pages so on those pages your phrases would be ‘2 door honda accord’ and ‘4 door honda accord’ and so on as you get deeper and deeper into your site.

Notice the whole section is still optimized for ‘honda accord’ as it should be, but given the competition you may not be able to rank on that phrase right away. You will have a better chance of getting those deeper pages ranked and in time as you build links to your site the other pages of the section will beging to rank as well.

Awsome article.

Thanks

I just reread this post. I guess every once in a while I need to do that to really get something ingrained in me. Thanks again for the great post, I think I’m going to focus on some new keyphrases again for today

Dustin

thanks for your SEO tips and suggestions, I’ve finally ranked #1 for my keyword on msn.com!!! couldn’t believe it! The search results read: #1 of 2,200,000!

thanks, keep up the great SEO work!
Dustin