A Peak Inside Google’s Algorithm

Ever wish you could have a peak inside Google’s algorithm? Even just a little peak? Saul Hansell of the New York Times gave us all that peak in his article yesterday, Google Keeps Tweaking Its Search Engine. The entire article is worth a read or three, but here are some quotes I pulled along with a running commentary.
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Congratulations Jeff Horsager: SEM Scholarship Winner

Last week I told you that the five finalists had been announced and yesterday Andy Beal declared the winner of the Spring 2007 Marketing Pilgrim SEM Scholarship Contest. Congratulations Jeff.
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Are Survey Results Misleading?

Over the weekend I was presented with a request to take a Yahoo survey. I was curious what Yahoo wanted to know and thought why not kill a few minutes and see what I could learn. The survey was simple enough and seemed fairly obvious what Yahoo was hoping to discover. My answers, while honest, made me wonder if the wrong conclusions could be drawn from my answers.
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Marketing Pilgrim Announces SEM Finalists

By now you know I’m a fan of the SEM Scholarship contests Andy Beal runs over at Marketing Pilgrim. Given all the posts I’ve written like this one on the results fo the first contest or this one about seo contests in general I thought I’d be remiss if I didn’t let you know that the finalists have been announced for the spring contest.
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How Does Google Really Treat Nofollow Links?

Last week Loren Baker asked the search engines how they treat links with the rel=”nofollow” attribute added to them. MSN didn’t respond and Ask said they don’t support nofollow and so treat those links the same as any other. Yahoo responded by saying they do follow the link and will index the page on the other side, but the link won’t pass any juice to the page being linked to. Google claimed they don’t follow the link at all and thus won’t index the page on the other side assuming no other links (internal or external) point to the page. But is that how Google really treats nofollow links?
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