Where Is SEO Going?

Kim Krause Berg has an interesting post up today, The Unknown New Skill SEOs Must Have. It’s nice to see usability listed as a skill in a job description for a search engine optimization engineer. While I agree with Kim that at present you won’t find many who are experts in both, I think the line between the two is blurring and more SEOs are become much more knowledgeable about usability issues.

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Basic Web Measurement Terms Defined

Far too many people still seem to consider ‘hits’ a useful measure of web statistics so I thought I take a little time to define a few basic website measurements. Web analytics are an important of running a successful website. Being able to track visitors to your web pages and what they do once on your site is an essential part of SEO and PPC advertising. You really can’t do either effectively without knowing something about the traffic your site is or isn’t getting.

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Creating Content And Conversions From Web Stats

One good way to find new content to create for your site is to look at your web statistics package and see what long tail search phrases are bringing traffic to your site. The long tail searches are an indication that there’s an interest and also that it’s probably easy to compete for the phrase. So how can you make it work to increase traffic and conversions?

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Click Distance: Site Structure And SEO

Quadzilla at SEO Black Hat ran an interesting seo experiment on click distance and how it affects ranking. In case you don’t know, click distance is the number of clicks it takes to get to a page on your site from the home page. While it certainly isn’t the most scientific experiment you’ll ever see I think the results make sense and I’ve noticed similar things on my own site.

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Is SEO Software Any Good?

I’m constantly hearing questions asking whether or not a particular seo software is any good. Questions about whether or not following it’s advice will improve the visibility of a site in search engines. There’s certainly a lot of software out there claiming the ability to dramatically improve your site. But are any of them any good and worth the price of admission?

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