Bounce Rates

Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you’re targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn’t working for your site.

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Tips For More Relevant AdSense Ads

I’ve been seeing the question raised a lot recently about how site owners can make their AdSense ads more relevant to their pages. Often the answer is just patience. It can take some time for AdSense to understand what your site is about when you first join the program, but in time the ads do become more relevant. In most cases it’s probably a matter of days, but you may want to give mediabot a week to explore your pages.

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Google AdSense Code: google_hints

A couple of weeks ago a thread was started at Webmater-Talk asking about an apparently new AdSense Hints Code. The code itself has actually been around for a little while. A debate ensued over whether or not publishers were permitted to use this code with myself taking the side that the code was reserved for specific publishers only.

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Local Search Marketing

Once upon a time if you needed a plumber you picked up the yellow pages looked up a plumber and began making calls. Today though people are going online first and one of those ways is local search. Even if people haven’t completely adopted it yet local search marketing is an excellent way for small businesses to promote themselves and have customers find them.

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New SEO For Firefox Extension

For everyone in the United States I hope you had a Happy 4th of July. For those outside the states I hope you enjoyed Tuesday.

Earlier today Aaron Wall of SEO Book fame released a new extension for Firefox that I think you’ll find interesting. The SEO for Firefox (Beta) extension offers a lot of extra search engine optimization information added to your normal Google and Yahoo searches.

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