Part I of this article discussed the situation with search engines that gave rise to the coming of page rank. Let’s pick up the story with what is page rank.
Every day I see someone offering to trade links with another site and listing their current page rank as incentive or see someone on a forum pleading for answers about how they can increase their page rank since theirs is so low. Seems like website owners have finally become aware of Google’s page rank. The only problem is that page rank isn’t very meaningful these days.
When you look at your site and your business a few keywords probably jump out at you. These keywords would seem to be the obvious ones you should target in your search engine marketing and optimization campaigns. They are searched most often and they decribe your business well. What if I told you that there are better keywords to target.
Link Baiting. The term may be new, but the concept has been around for awhile as a way to build links quickly and organically. As the name implies link baiting is the act of providing something as bait to acquire incoming links. So what is the link bait?
When you get down to it the web is one long chain of links and you never know how or when you’ll come across a useful site or how someone out there may find you.