Comments on: Phrase Based Optimization: A second Look

By: theGypsy

theGypsy — Thu, 29 Nov 2007 23:50:04 +0000

I have marked it on my list of ‘things to write about’. I have one more in the set of four in the Personalized Search rant-a-long… I should be back to this soon :0)

I don’t mind the NicheBot stuff, it’s more the term ‘LSI’ that get’s me heeby jeeby. I prefer them being lists of ’semantically related’ words :0) Otherwise you get folks huffing about Google and LSI which gives me shivers…. ugh…

I shall be back!

Dave

By: Steven Bradley

Steven Bradley — Thu, 29 Nov 2007 22:44:44 +0000

Thanks for the ‘*’ trick. That’s a new one to me. I’ve used the AdWords keyword tool to see what Google considers a page to be about to find related phrases, but I always like new tricks.

So you like NicheBot even though the ‘LSI Lists’ are poor?

I’m in favor of building site structure around keyword themes. I didn’t do it very well here, but am hoping to change that in a coming redesign. I have done it for clients with positive results.

Looking forward to what you come up with for a how to. Feel free to guest post here or just let me know when you publish the post so I can point readers your way.

I’m mostly rested and started to get back into the swing of things today. I’m still looking forward to the weekend though.

By: theGypsy

theGypsy — Thu, 29 Nov 2007 13:13:35 +0000

Sounds like a plan.. a little ‘how to’ session. I find that the process of the term research produces many of the verticals. Places such as NicheBot produce poorly termed ‘LSI Lists’ of related terms which can be the basis for that. Another little trick is to see what Google finds related by using the ‘*’ before or after a core term. This will show what Google feels is relevant or related to the term. As for structuring, it is best to plan ahead in creating a ‘relevance chain’ via site structure. If that isn’t readily available interlinking related items within the pages, also helps.

I will put together some specific ideas later in the week. See what we can come up with.

Thanks for letting me visit with yer peeps… I hope you are well rested now bro.

David

By: Steven Bradley

Steven Bradley — Thu, 29 Nov 2007 04:13:37 +0000

Thanks for the post Dave. I agree completely with putting the focus on a phrase based theme as opposed to several specific keywords. A phrase based approach lends itself more to natural writing, which is good for both people and search engines.

How you begin the process of research? My own thought is the research would start out as one might expect by brainstorming phrases and then grouping those phrases together into themes. Brainstorming would be followed by making use of keyword tools to further build your phrases and themes. Rinse and repeat.

I’m curious how you deal with multiple pages of content that are part of the same or similar themes. Take for example this post. It would fit with a general theme of keyword research for seo and more specifically phrase based keyword research. So might others on one site. Do you have a way to decide what subset of a theme to use for optimization on a specific page when more than one page fit into the same subset of a given theme.

I know I’d read the how to post if you decided to write one or have one written.