The Thought Process That Shaped This Design

Now that the new design has been live a couple of weeks I want to begin sharing the thought process behind it. While there are plenty of articles online showing you how to code this or that, there’s not enough where designers share why they made decisions.
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Goals, Constraints, And Concept In A Redesign

Last week I walked through some of my thinking about why it was time to redesign this site as well as the business goals that helped shape the redesign. Today I want to talk about the goals and constraints I set for the design itself and then offer some thoughts about the aesthetic concept for the design.
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What Should You Know About Content Before You Design?

Content informs design. You can’t design a website without an understanding of what content will be on it. You don’t need and likely can’t have every last piece of content written before you get started, but you should at least know as much as you can about that content before you can design a site.
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Style Guide To Prototype — Design Iteration In The Browser

When it’s time to create the initial visuals for a design, how do you proceed? Do you sketch? Do you wireframe? Jump right into Photoshop to begin a complete design comp? For the redesign of this site I tried something a little different.
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Your Most Important Typographic Choices

How do you choose a typeface and another to pair with it? What size should your copy and headings be? How do you determine line-height and line-length so text is both readable and legible? These were some of the questions I set out to answer when making the typographic decisions that became part of this design.
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