Bottom-Up Visual Perception: What Saccadic Eye Movements Suggest For Designers

A lot happens when you take in your visual world. Your eyes dart about before fixating on a small area. Visual information is processed with some stored for later retrieval. Previously held information, your interest of the moment, something in your visual world that calls attention, all potentially direct your eye where to move next and the process begins again.

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Top-Down Visual Perception: How You Can Tap Memory To Direct Eye Movement

Why does some visual information stick with us for years, while other information is gone in an instant? How does the visual data we take in get stored for later use? How does memory suggest where to look next?

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How To Organize Information for Early Visual Perception

Visual perception is a 2-direction process of information flow. Visual data at each end of the process interacts with and influences what happens at the other end. Understanding how the process works allows us to form design principles based on how we perceive our visual environment.

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How To Direct A Viewer’s Eye Through Your Design

Where in your design do people look first? Where do they look next? After that? How much control do you have when it comes to directing the viewer’s eye?

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Communicate Efficiently By Reducing Realism

The world around us contains a lot of visual noise. It’s great to see, but all that visual information has to be processed even the parts we’re not interested in. You can help speed processing by removing noise and reducing realism.

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