Is MyBlogLog Still Relevant?

Late last week MyBlogLog updated their sign in process to require you to use your Yahoo ID when logging into the system. What surprised me most about the change was how it seemingly went unnoticed or unreported in the SEO community. I’m curious if you still use MyBlogLog and how relevant you think it is as a social site?

If you haven’t logged in for awhile the next time you do you’ll be greeted by a message asking you to login to Yahoo and choose which of your Yahoo profiles you want to use. The process is painless assuming you have a Yahoo ID or want one and assuming you have a profile you want to use with MyBlogLog. My only Yahoo profile was one I didn’t want to connect to my usual social media profiles. There must have been a lot of other people trying to access the system at the same time so the servers were crawling. It wasn’t pleasant and I wasted a couple of hours setting things up.

Yahoo will tell you how wonderful this is for you since you have one less password to remember, but for me it’s now taking longer to log in than it used to.

I don’t want to give you the impression the change was all bad. In the end it’s just a different way to login. An email prior to the change would have been nice and telling me something is being done for my sake when I know it’s being done for you bugs me, but again not really a big deal. The change is supposed to speed up some of the widgets and allow you to use a new Yahoo nickname across sites, which are both good.

Yahoo most likely made the change to make it easier for them to track users across across proprties. Reason number 5 they give for the change says as much

Share optional info such as your age, gender, and location across Yahoo

Privacy concerns or not this kind of user tracking is getting pretty standard and maintaining some level of privacy amounts to logging out and clearing cookies. The change does have me wondering if might also see a change even thought it’s resisted the integration for a couple of years.

Given Yahoo’s inability to gain marketshare on the search side strengthening their hold on the social space makes sense.

What I’d like to see, especially now that MyBlogLog is sharing the same login as Flickr, MyYahoo, and the new Yahoo Mash, among other social properties is more integration between the sites. If you update your profile on one site how about asking if you’d like to have it update across any or all of the others. Don’t force the interaction among their various properties, but offer it as an option.

I’m still somewhat surprised at the lack of mention in the SEO community to the new switch to using Yahoo IDs. Admittedly this isn’t earth shattering news, but sometimes it seems as if a Google employee moves his car across the parking lot a few hundred blogs already have a picture of the plate number and a detailed history of the employee. If Kevin Rose sneezes the entire blogoshpere hands him a tissue. When Yahoo first bought MyBlogLog it was the darling of the community and now little more than a peep.

I can’t say I spend a lot of time on the site. I do log in before my daily blog reading. I see it as an exercise in branding your blog. It’s another way to let someone know you’re interacting with their blog even if you haven’t left a comment or better yet if you do.

So is anyone still using MyBlogLog? I know a few of you do since I see your images when I log in. But has MBL fallen so far down the list of social sites that the password change doesn’t merit a mention? Not big news I realize, but news I would think.

Are you still using MyBlogLog? Did you ever use it? Did you notice the password change?

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  1. I too have fallen away off the MyBlogLog bandwagon even though I was an advocate before. I have too many communities (no way to sort and group as far as I can tell). Also has gotten very spammy with people’s comments; come see my blog, yet the don’t even look at mine. I think you’re right they should super mash all those other social media apps. I guess I spend more time on Facebook keeping in touch with my friends. Plus I seem to be blogging less and that might have something to do with it. Anyway good post.

  2. I still use MyBlogLog, although it is a shortcut on my desktop and I am always logged in. Since I don’t log in and out I hadn’t noticed the new log-in requirements.

    As to whether or not it brings me traffic, that’s hard to say. I’d say it probably hasn’t done a whole lot, but I’m not really sure what would be better. It seems like a new blog search engine or publicity site pops up almost every day. How do you know which ones will be useful and which ones won’t?

  3. I never used MBL. My guess is the SEO universe just doesn’t care about Yahoo. They were dominant early on, and they’ve held on from the beginning, but I think they just aren’t seen as a search presence. Their TV adds with the yoddling cowboy disturb me, and probably others, and I think we just stopped paying attention. Sometime in 1997 or 1998.

  4. Thanks for stopping by David. It’s been awhile since we’ve run into each other. I remember you using MBL a lot more in the past. I find the communities aren’t all that easy to sort through and I agree too many of the comments are spam. I really don’t use MyBlogLog as a vehicle for networking.

    I still think there’s potential in MBL and I’ve been thinking since last night about how I use the site and some changes they could implement to make MBL better.

    It doesn’t bring me a lot of traffic either Kristine, though I think it’s slowly increased since I joined. That would make sense why you didn’t notice the new login. Is your login the same as a Yahoo ID? I would think at some point the system might log you out until you made the changeover to a Yahoo ID.

    I agree Scott. I stopped looking at any messages I got a few months ago. Way too much spam. Of course the spam has slowed now that the site has fallen out of favor.

    John I don’t think it’s so much SEOs not caring about Yahoo as it is them not finding much use in MyBlogLog. At the beginning of the year everyone was jumping on the MBL bandwagon. It was hard to go more than a few hours without seeing a post about it. There were contests to get people to join your community and competitions to collect more friends.

    And then nothing. I think most people saw the situation like David and Scott and just moved on to other things.

    I think MBL can work as a form of branding since you can leave a trail of your avatar as you travel around. And the only effort there is to grab the MBL cookie before you start visiting sites.

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