Social Media Optimization (SMO): The Next Phase Of SEO

I mentioned it my previous post, but the term social media optimization or SMO may be new to people and I thought it deserved more in depth coverage. SMO is a relatively new term to describe a practice that has been going on for awhile. You might notice that I’m not doing many of these things on my own site so this post is more of a do as I say rather than do as I do. I will be implementing many of these suggestions though, with a new redesign in the coming weeks and months and I am happy to say I do practice many of the rules of SMO, if not all of them yet.
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SEO For The Social Web

American sculptor Horatio Greenough coined the phrase “Form follows function,” which was later popularized by architects Louis Sullivan and Frank Lloyd Wright. The principle behind the phrase has long been associated with modern architecture and now the phrase and it’s principle can also be applied to SEO.
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Understand A Social Network Before You Join

A couple of days ago I was talking about social networks and how they can be a valuable resource to your website and business. One thing important to remember with networks is that each is different. As communities develop they form their own rules and their own internal language and before you join one it’s a good idea to understand how they operate and what makes them tick.

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Benefiting From Social Networks

Mention the term social network and sites like MySpace and Flickr might come to mind. Or maybe it’s social bookmarking sites like del.icio.us and Digg you first think about. Social networks though predate the internet by many years. Your local chamber of commerce is a social network as is your family and friends. Networking has always been a way to market a business and generate new leads and sales. The same offline networking used to generate business can be used to generate online business and even seo your site.

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Forums, Blogs, And Comment Spam

When I first started getting comment spam on this blog I took it as a sign my blog had begun to arrive. I figured I must be doing something right to have at least gotten the attention of spammers. A couple months later and all I feel is completely annoyed by the amount of spam comments that are trying to get through.

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