Comments on: Deriving Value From Social Media Referral Traffic

By: SEO Daily Reading - Issue 65 « Internet Marketing Blog

SEO Daily Reading - Issue 65 « Internet Marketing Blog — Wed, 23 Sep 2009 20:04:13 +0000

[...] Deriving Value From Social Media Referral Traffic — Is it Brand Related? [...]

By: Threebyte

Threebyte — Sat, 14 Jun 2008 18:56:58 +0000

[...] rest of the site and so on. This really annoys me and imo. is not the right way to go. Even though statistics says that stumbeling people just “bounces” right off your page, displaying a message [...]

By: Steven Bradley

Steven Bradley — Fri, 23 May 2008 19:22:08 +0000

Generally speaking stumblers probably aren’t hanging around too long initially, though there are ways of making them stay a little longer and if your site repeatedly ends up on the other end of the stumble button I would think stumblers would start recognizing the site and sticking around a little longer as well.

By: Steven Bradley

Steven Bradley — Fri, 23 May 2008 19:20:15 +0000

Absolutely and I hope I didn’t imply the numbers I’m seeing would be the same for everyone or that everyone’s site should be targeting the same social media traffic.

What I found interesting about the Analytics was that I could easily connect my own engagement with another site and the subsequent engagement visitors from that site had with mine.

By: Bryan P.

Bryan P. — Fri, 23 May 2008 17:00:02 +0000

I tend to agree with you Steven. Generally speaking stumblers are looking for something eye catching, and when they are directed to a blog, they want something that will catch their attention almost immediately.

In some cases stumbleupon can bring long lasting visitors, but it has to be something eye catching.

By: Rudy Lopes

Rudy Lopes — Wed, 21 May 2008 20:21:52 +0000

Of course you have to also consider your expectation of engagement from those sites’ visitors. Our target demographic is college students; Stumbleupon tends to be a more general audience and so the visitors tend to bounce more than, say, Facebook (which has more student-oriented visitors).

I could adjust my content to do a better job of keeping Stumble visitors around, but as they aren’t a key target it wouldn’t be a good use of time.

By: Steven Bradley

Steven Bradley — Tue, 13 May 2008 18:52:09 +0000

Social media is sending more traffic my way as I participate more with social sites. There’s definitely a correlation in what you give and what you get back.

By: Steven Bradley

Steven Bradley — Tue, 13 May 2008 18:50:45 +0000

Thanks Adam. Pretty cool that I’m ranking for the term, though I have used that anchor text quite a few times when linking back to the post.

Odd though, the snippet that Google is using below the link. They’re grabbing the ‘Click here to cancel “reply”‘ from the threaded comments plugin. Seems like a strange choice from the page.

By: Steven Bradley

Steven Bradley — Tue, 13 May 2008 18:47:45 +0000

A couple of weeks ago while look through Analytics I looked at the disparity in bounce rates and time spent on the site and realized the numbers had a direct relation to how much I contributed to the referrers in question.

I thought it was interesting.

By: Koka Sexton

Koka Sexton — Tue, 13 May 2008 18:07:16 +0000

I check the stats on social media links to my site on a regular basis. Besides organic search results, social media is my largest contributor to new visitors.