The Perception That Design Is How Something Looks

Ask any designer and they’ll tell you design is more than how something looks. For many non-designers though, how a thing looks is design. Nothing else, just the look. It’s a common perception designers have tried to change for years and it often feels like a losing battle.

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Style and Substance

Do web designers spend too much time focused on style at the expense of substance? Have we become distracted by the superficial to the point that we’ve stopped looking below the surface? Are we so focused on how things look that we’ve forgotten about how they work?

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Thoughts About Design And Art

Design is not art. While they share some similarities the two are not the same. Designers solve problems and artists express themselves. Yet art and design are often linked, especially when it comes to the aesthetic layer of design.

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What Role Do Aesthetics Play In The Design Of A Website?

Has this ever happened to you? A potential client gets in touch and while describing their project they mention that it shouldn’t cost much because it doesn’t need to look pretty before they add it doesn’t need a lot of design.

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The Connection Between Aesthetics And Usability

A few weeks ago I was reading the article Apple Turns Technology into Art by Ben Bajarin. For those of you not familiar with Ben, he’s an industry analyst who covers consumer products. The article talks about Apple’s products and how their visual appeal helps customer form an emotional connection with them.

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