Has this ever happened to you? A potential client gets in touch and while describing their project they mention that it shouldn’t cost much because it doesn’t need to look pretty before they add it doesn’t need a lot of design.
A few weeks ago I was reading the article Apple Turns Technology into Art by Ben Bajarin. For those of you not familiar with Ben, he’s an industry analyst who covers consumer products. The article talks about Apple’s products and how their visual appeal helps customer form an emotional connection with them.