How Important Is Art Direction To The Success Of A Website?

Is art direction necessary on the web? How important is it to the success of a website? Most sites don’t give consideration to art direction. Should they?

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Art Direction And Design

What is art direction? Is it the trend from a few years back to give every blog post a different look? Not really. That was called art direction, but the trend wasn’t quite art direction, even if it did present different aesthetics to different sets of content.

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Personal Taste And Why Appreciating Different Perspectives Is Important

How much time do you put in to understanding the perspective of others? Do you judge anything that differs from your own personal taste as poor quality?

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The Perception That Design Is How Something Looks

Ask any designer and they’ll tell you design is more than how something looks. For many non-designers though, how a thing looks is design. Nothing else, just the look. It’s a common perception designers have tried to change for years and it often feels like a losing battle.

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Style and Substance

Do web designers spend too much time focused on style at the expense of substance? Have we become distracted by the superficial to the point that we’ve stopped looking below the surface? Are we so focused on how things look that we’ve forgotten about how they work?

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