Statistics Speak — Improved Design Leads To More Visitor Engagement

A few months back when I talked about the redesign of this site, I mentioned some goals I had and how they might be measured through analytics. I meant to share some of those statistics before now, but now it is.
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Bogus Referrer Stats In Google Analytics

Over the last few months I’ve noticed something with the Google Analytics stats for my small business forum that call into the question the validity of those referrer stats and are making me question Google Analytics stats in general.
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The Year in Review: 2007 Stats

Last year around this time I published the year end stats for 2006. While we’re not quite to the end of the year, I think we’re close enough to 2008 for the stats review and a comparison to last year numbers.
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How Do You Measure Visitor Engagement?

What’s the most important metric when it comes to determining the health of your site? It’s not really a fair question since no one metric tells the entire story, but for a long time page views have been considered one of the most important metrics. Page views don’t tell the whole story of course. Does someone look at a lot of your pages because they like your content or because they can’t find what they’re looking for? And with the rise of Ajax applications how meaningful is to to measure when your entire application is on one page? Recently there’s been a movement toward time spent as a measure of engagement with your site, though that has it’s share of problems too. So how is one to measure visitor engagement with your site.
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Are Survey Results Misleading?

Over the weekend I was presented with a request to take a Yahoo survey. I was curious what Yahoo wanted to know and thought why not kill a few minutes and see what I could learn. The survey was simple enough and seemed fairly obvious what Yahoo was hoping to discover. My answers, while honest, made me wonder if the wrong conclusions could be drawn from my answers.
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