How To Direct A Viewer’s Eye Through Your Design

Where in your design do people look first? Where do they look next? After that? How much control do you have when it comes to directing the viewer’s eye?

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How To Organize Information for Early Visual Perception

Visual perception is a 2-direction process of information flow. Visual data at each end of the process interacts with and influences what happens at the other end. Understanding how the process works allows us to form design principles based on how we perceive our visual environment.

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