How To Direct A Viewer’s Eye Through Your Design

Where in your design do people look first? Where do they look next? After that? How much control do you have when it comes to directing the viewer’s eye?

Continue reading

Top-Down Visual Perception: How You Can Tap Memory To Direct Eye Movement

Why does some visual information stick with us for years, while other information is gone in an instant? How does the visual data we take in get stored for later use? How does memory suggest where to look next?

Continue reading

css.php