It’s only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program. On the surface there’s a lot to like about the new V7N system for both advertisers and publishers. Yet I still have reservations about the system in general for both those buying and selling links.
Continue reading →

Aaron Wall often mentions links as currency for a website. Links into a site help build equity for that site enabling it to leverage things like more links. Add a solid business model behind the site those links will directly convert to money. Since it’s such a good analogy why not expand on it.
Continue reading →

Yesterday Jennifer Laycock of Search Engine Guide posted about the right way to ask for a link in Link Building As Relationship Building – A Great Example. I thought I’d go the opposite way and share by way of an an example of how not to ask for a link.

As this site has grown in visibility so have the requests for link exchanges. Here are a few don’t from a request I found in my inbox a few days ago.
Continue reading →

Ask enough questions about how to build links and you’ll inevitably hear the answer that you should look for quality links. Just as inevitable will be a lack of explanation about what makes for quality in regards to links. So how do you determine which of several links is best? What are the signs that a link is worth pursuing? How do you recognize a quality link?
Continue reading →

Two posts about linkbaiting caught my attention last week and given there are still many questions about linkbait and it’s relative worth, I thought I would add a little more to the discussion.
Continue reading →