The other day I responded to some arguments I have recently come across criticizing link bait and in turn offered my view that link bait will ultimately improve the quality of content on the web. One of the arguments that I glossed over was how some think link bait creates more temporary content and by its temporary nature reduces quality instead of improving it. Not wanting to leave things undone I thought I would continue with the discussion and offer reasons why temporary content can be just as good as permanent content and also lead to improved quality.
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Tag: link building
Link Bait: The Evolutionary Path To An Improved Web
With link bait becoming such a popular and successful tactic in SEO it was only a matter of time before people started rallying against it as the most evil thing to hit the world of marketing since…well…since, whatever was the last successful SEO tactic. Maybe it hasn’t gotten quite that bad, but there’s an awful lot of cynicism surrounding the idea of link bait now and I have to ask why that is.
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Balancing The Links In Your Link Profile
It’s a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete. But not all links are created equal. Nor should they be. Some are going to be far more valuable than others. Links with little value create noise against the signal in your link profile. And not all link profiles are the same as sites develop links in their own way. If your link profile is skewed in one direction you want to put a little balance back into your profile.
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How To Recognize A Quality Link
You most likely know that links are important to search engines and if you want to have your pages show up in search results you need more links. What you may or may not know is that the quality of your backlinks are more important than the quantity of links you have. A handful of quality links will carry more weight in search engines than many times that handful of low quality links. But how do you recognize quality links?
Top 10 Lists As Link Bait
Lists can be a great form of Link Bait. Whether it’s top 10, top 20, top 100, or top 342, if the list can provide something valuable or some useful resources it will probably attract links. People love top lists and are drawn to them and will link to the to draw others as well. There’s something irresistible about top 10 lists.