Why The Value and Perception of Design Don’t Match

What do you think is the value of design? Do you think non-designers hold the same perception? I don’t. I think for most people the perceived value is less than the true value. Why?

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If You Think You Can…

Whether you think you can or you think you can’t—you’re right
—Henry Ford

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The Perception That Design Is How Something Looks

Ask any designer and they’ll tell you design is more than how something looks. For many non-designers though, how a thing looks is design. Nothing else, just the look. It’s a common perception designers have tried to change for years and it often feels like a losing battle.

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How Perception Alters Reality And Design Influences Content

If a tree falls in the forest and no one is there to hear it, does it make a sound? According to Geico, it not only makes a sound, but whines a bit as it does. However the question is really a philosophical one about perception and reality and if you’ll bear with me a bit, there’s a connection to design.

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Book Review — Subliminal: How Your Unconscious Mind Rules Your Behavior

A couple of months ago I was offered a review copy of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. I don’t know that I’ve ever turned down a free book and based on the title I thought I would enjoy this one. I finally had a chance to read it and wanted to share some thoughts.
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