Book Review — Subliminal: How Your Unconscious Mind Rules Your Behavior

A couple of months ago I was offered a review copy of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. I don’t know that I’ve ever turned down a free book and based on the title I thought I would enjoy this one. I finally had a chance to read it and wanted to share some thoughts.
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Does Your Design Set The Right Context For Your Content?

When talking about different aspects of design I often mention the word context. However, I realize I don’t always talk about the importance of that word and why we should always be thinking about the context within which we work. Today I want to correct that and offer some thoughts about context.
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