How Perception Alters Reality And Design Influences Content

If a tree falls in the forest and no one is there to hear it, does it make a sound? According to Geico, it not only makes a sound, but whines a bit as it does. However the question is really a philosophical one about perception and reality and if you’ll bear with me a bit, there’s a connection to design.

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Book Review — Subliminal: How Your Unconscious Mind Rules Your Behavior

A couple of months ago I was offered a review copy of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. I don’t know that I’ve ever turned down a free book and based on the title I thought I would enjoy this one. I finally had a chance to read it and wanted to share some thoughts.
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Does Your Design Set The Right Context For Your Content?

When talking about different aspects of design I often mention the word context. However, I realize I don’t always talk about the importance of that word and why we should always be thinking about the context within which we work. Today I want to correct that and offer some thoughts about context.
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