The Perception That Design Is How Something Looks

Ask any designer and they’ll tell you design is more than how something looks. For many non-designers though, how a thing looks is design. Nothing else, just the look. It’s a common perception designers have tried to change for years and it often feels like a losing battle.

Continue reading

How Perception Alters Reality And Design Influences Content

If a tree falls in the forest and no one is there to hear it, does it make a sound? According to Geico, it not only makes a sound, but whines a bit as it does. However the question is really a philosophical one about perception and reality and if you’ll bear with me a bit, there’s a connection to design.

Continue reading

Book Review — Subliminal: How Your Unconscious Mind Rules Your Behavior

A couple of months ago I was offered a review copy of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. I don’t know that I’ve ever turned down a free book and based on the title I thought I would enjoy this one. I finally had a chance to read it and wanted to share some thoughts.
Continue reading

Does Your Design Set The Right Context For Your Content?

When talking about different aspects of design I often mention the word context. However, I realize I don’t always talk about the importance of that word and why we should always be thinking about the context within which we work. Today I want to correct that and offer some thoughts about context.
Continue reading

css.php