Communicate Efficiently By Reducing Realism

The world around us contains a lot of visual noise. It’s great to see, but all that visual information has to be processed even the parts we’re not interested in. You can help speed processing by removing noise and reducing realism.

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How I Start A Design Project — Problem Definition

How do you start a new project? What are the first things you do when a client gets in touch and you’re beginning a new design? I’d like to talk a little about what I do in the first phase of a new design project.

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Simplicity — A Thoughtful Approach To Better Design

Why do some designs seem inevitable? Why are some of the best designs unnoticed? Why does it feel like some objects happen on their own without any intervention from a designer?

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