Like many disciplines, there’s a science and art to design. On the science side we rely on foundational principles, use logic to make rational decisions, and study sciences like psychology and neuroscience to better understand an audience.
Do you use baseline grids? A modular scale? Do you do anything to create vertical rhythm in your design? About a year ago I started adding baseline grids to most designs and more recently have looked into modular scales. I like the results, but also know the challenges. Are baseline grids appropriate for the web?
Last week I offered some thoughts about rhythm, specifically the rhythm of visual elements. Those thoughts were focused more on the theory. Today I want to lean more toward the practical side and talk about aspects of design we work with regularly and how we can add rhythm to our work through them.
How do you choose a typeface and another to pair with it? What size should your copy and headings be? How do you determine line-height and line-length so text is both readable and legible? These were some of the questions I set out to answer when making the typographic decisions that became part of this design.