For a couple of months now I’ve been running a series on visual perception and some of the design principles that arise from it. The series completed last week, but I wanted to offer something of a summary today to highlight what I think are the key points from the entire series.
Every website communicates information through design. Some of the information will be very important and some not so much. Your audience won’t know which is which at a glance unless you provide cues for them by creating a visual hierarchy in your design elements.