Thoughts On Developing Visual Voice Through Modular Design

Over the last few weeks I’ve been talking about modular design and one of the ideas I’ve mentioned throughout is how modularity can contribute to your visual voice as a designer. I’d like to dig deeper into that idea today and talk about developing a visual language for both a single project and the whole of your work.
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The Benefits Of Modular Design

In the mid 1930s, Frank Lloyd Wright developed what he termed Usonian homes (PDF). They were designed to control costs during the great depression. They had no basement, no attic, and little in the way of ornamentation. They were built from inexpensive and modular concrete blocks.
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