It’s Friday and that means another installment of “This Week In SEO.” Some of you may know why I specifically chose “This Week In SEO” as a name for these link posts, but I’m guessing most of you may not. The title fits naturally enough as the links are all from the week since the last post and with a few exceptions here and there will all be about something SEO related. But there’s a little more to it. I’m a very big baseball fan and grew up watching the Mel Allen show weekend mornings called “This Week In Baseball.” The reference to the show was an obvious choice for me. And now on to the links and the articles from this week in seo.
Muhammad gets us started this week with an article about Explode!, which lets you connect to friends regardless of which social network they belong to. 2006 saw the rise of social networks. Expect 2007 to see some big growth in vertical social networks and Chad Stoller has some advice on finding the best networks for your site. Speaking of vertical social networks how about one for us SEOs. We all know Digg hates us, but so what. Carsten Cumbrowski tells us about BUMPZee, the social community for social marketers.
If you still need convincing that social media is becoming an indispensable part of SEO, Cameron Olthuis has a few ideas on how social media marketing can help SEO and Enid Burns cites a JupiterResearch report to show more marketers are making use of social media. And if you weren’t sure which social network site is still the biggest, Loren Baker reminds us it’s MySpace hands down.
- Harness the Power of Vertical Social Networks
- Welcome to the Social Community for Search Marketers
- 3 Ways Social Media Marketing Helps SEO
- Marketers Increasingly Use Social Networking Sites
- MySpace Claims 80% Share of Growing Social Networking Web
Remember all the stories about corporate blogging last week. Jordan McCollum finished up this week when she asked what do you look for in a blog? Darren Rowse finds inspiration in the golden arches for growing up with your readers as your blog evolves. Muhammad makes an important point about making yourself transparent on your blog in not forgetting to include a bio page and revealing more about yourself. Darren is back with a post asking readers which blogging tools they use. You’ll want to read through the long list of comments to find some of the tools others are using. Finally Andy Beal highlights an interview Dan Rather gave in which he gives his stamp to blogging. Andy then talks about the gray area between journalism and blogging, which he thinks is the best to blog in. I do too.
- What Do You Look for in a Blog?
- What McDonalds Taught me about Blogging – Grow Up With Your Readers
- Put on Your Game Face
- What are Your Top 5 Blogging Tools?
- Living in Dan Rather’s Blogging “Gray Area”
If you’re like me you’re always looking for ideas on how to get more links. There was a lot of good advice on the subject this week. Neil Patel starts with a tip on making your design attract links. Sticking with the design theme Cameron suggests creating WordPress themes and giving them away to get some good links.
Loren Baker offers some advice on directories and then points us to MeetUp.com for some local networking. If you think links and Eric Ward doesn’t come to mind then you haven’t been paying attention. Eric had some odds and ends style tips over at Search Engine Land this week.
The last two posts are my favorite link building posts for the week. Rand has an interesting post complete with graphs about how search engines might be tracking trends in both content and link growth as a way to measure a site’s footprint. And perhaps the best post on link building all week comes from Sugarrae’s group interview. Pay attention to this one.
- How-to increase your links through a redesign
- How To: Increase Back Links With a WordPress Theme
- Link Building : Measuring Directory Value
- Build Quality Links Using MeetUp.com
- Linking Odds & Ends
- Tracking Temporal Trends in Content and Link Growth
- Five Link Development Experts: A Group Interview
I found a few good articles on copywriting this week. Tom Chandler shows us that Yahoo’s hot jobs cites copywriters as one of the hottest professions for 2007. Given the importance of content when it comes to SEO I think that will continue. Michael Fortin has advice on targeting your perfect customer in your copy, since your customer is the most important part of your copy. It’s hard to talk about copywriting without mentioning Brian Clark and CopyBlogger. Brian’s been a little quiet over the last couple of weeks, but he closed out the week rewriting some real headlines along with his rationale for the rewrite. Great stuff if you want to improve your headlines and titles. Brian should also be adding more on the subject over the weekend so check in on CopyBlogger.
- Yahoo Says Copywriter One of Top Five Professions in 2007
- How to Target Your Perfect Customer
- Headline Remix Madness – Part One
- Headline Remix Madness – Part Two
Personalized, Mobile, & Local Search
Early in the week Irish Wonder found an interesting new feature when using personalized search. Bill Slawski has a couple of interesting posts citing patents as always on how search engines can track us through personalization and offer recommendations and more targeted ads. Bill’s not the only one who can look at patents though. Mad4 Mobile Phones takes a look at a Google patent on predicting what you want to search for based on your location and the time of day among other things.
Finally Greg Sterling tells us how Microsoft is accelerating mobile search with its acquisition of Tellme as well as answering the question ‘how much is local search really worth?’
- Google’s New Personalized Feature in the SERPs
- Personalization Through Tracking Triplets of Users, Queries, and Web Pages
- Personalized Paid Search and Tracking Long and Short Term Interests
- Patent: Google Phone knows what you want before you search
- Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Competition
- How Much Is ‘Local Search’ Really Worth?
Search Engine News
You’d naturally expect most of the search engine news to be about Google and this week is no exception. Early in the week saw Matt Cutts talking about search results from other search engines showing up in Google results and asking webmasters to noindex these pages. I’ve included a couple of follow up pieces to Matt’s post from Barry Schwartz and Danny Sullivan.
- Search results in search results
- Google Officially Requests Webmasters To Block Internal or External Search Results
- Google Warning Against Letting Your Search Results Get Indexed
Next on the Google watch were some articles on how Google is testing video ads for TV.
- Google Tests: Search Counts, TV Ads
- WSJ: Google Testing TV Ads
- Google & Dish Network in Video Advertising Deal?
Google and video should make you think of YouTube and the big news this week with YouTube is that Google is being sued by Viacom over copyright violations. Copyright infringement has been a time bomb waiting to happen since before Google purchased YouTube last summer. You may need to sign up for the last link at the New York Times.
- Viacom sues Google, YouTube for $1 billion
- Viacom Sues Google for $1 Billion in Copyright Violations
- Viacom Sues Google For $1 Billion Over Unauthorized Videos
- Viacom Sues Google Over Video Clips on Its Sharing Web Site
Closing out the Google news are three articles on different subjects. First is the loss Google took in promoting Google Checkout last year. Next is some news regarding the placement of AdSense ads on ‘thank you’ and 404 error pages. Last, but not least is the change in the way Google Webmaster tools now shows complete anchor text instead of just single keywords in the anchor text. Another nice new feature from the Webmaster Central team.
- Google Checkout Promotions Cost Google $58 Million in 2006
- Can You Place Google AdSense Ads on 404 Pages & Thank You Pages?
- Google Now Reporting Anchor Text Phrases
The Yahoo! news is focused on Panama with two articles about the quality score. One explaining how the algorithm works and one asking if it’s possible to get a perfect score. The third article this week is a nice tip to export your AdWords campaign and import them into Panama. Sure to be a very useful tip for anyone looking to quickly build campaigns in Panama.
- Is a Perfect Quality Score in Yahoo! Search Marketing Possible?
- How Do You Export Your Google AdWords Campaign
- Panama’s Relevance Score Causes Pain and Gain
The adCenter blog has an article about upgrading to Content Ads, the new contextual advertising offering from Microsoft. And then we have two articles about a Steven Ballmer interview which mocks Google, accusing them of growing too fast and comparing Google today to what Microsoft was in the 80′s and 90′s.
- Upgrading to Microsoft Content Ads – Contextual advertising on the Microsoft network
- Ballmer: Google’s growth strategy ‘insane’
- Microsoft’s Ballmer Calls Google One Hit Wonder, Mocks Management Skills & Criticizes Future Growth
Ask may currently be behind the big three search engines, but it seems to be slowly and surely gaining market share. First this week is an article by Danny Sullivan about Ask guerrilla marketing campaign against Google in the United Kingdom. They don’t specifically name Google in their ads, but it’s clear who they mean. Danny posts again with more info about the campaign with comments from Ask CEO Jim Lanzone about how the campaign is meant to be all in good fun. Finally is an interview with Gary Price the director of online information resources at Ask as given by Eric Enge.
- Ask’s Guerrilla Marketing Campaign Against Google
- Ask On Ad Campaign: Fun Way To Wake The “Sleep Searchers”
- Q&A With Ask.com’s Gary Price
That wraps up another week of “This Week In SEO.” I hope you have a good weekend. Enjoy reading some of the articles above, but remember to get outside too since it is the weekend after all.