It’s that time again and there was plenty to link to this week as always. I even found a guest post by Neil Patel on ProBlogger about using FeedBurner to improve your blog. Neil found through FeedBurner stats that link posts like this one on Pronet Advertising underperformed and were among the least popular. Seems like a knock against the linking out post. I’ve been noticing the opposite here. These “This Week In SEO” posts have been among the most viewed over the last month and have certainly been generating the most comments. I think it shows that the same idea can have very different results in two places. I’d like to think I’ve added a little more than the typical linking out post, but it could all just be coincidence.
Let’s start the social media talk this week with Digg. I know you want to make the front page, but even if you don’t you can still draw traffic indirectly through the effect of the Digg front page. Loren Baker talks about how commenting on stories that have been dugg could potentially send you a lot of traffic. But not all is well with Digg’s front page. Former Digg top user, MG Siegler, finds himself visiting Digg less and less these days.
Muhammed is in the middle of a three part series on optimizing Firefox for social media sites. The first part in the series on Digg is actually from last week, but since I didn’t mention it then I’ll add the link here. The second part of the series is on optimizing for Netscape. If you play in the social media space these extensions will make your life easier.
When it comes to nofollow everyone is talking about the Wikipedia. Eric Enge reminds us that there are other social media sites using nofollow tags and with good reason. Have you heard of Twitter or visited the site yet? Twitter attempts to answer the question “What are you doing now?” I’ll be honest that I have no interest at all in the answer, but there’s a buzz around the site. Jane Copland reviews the site and like me wasn’t impressed and Muhammed mentions a few hidden dangers with the new social media darling.
I’m guessing many of you who blog are using WordPress. If you are you’ll want to have a look at the four links below as each has some advice on making your WordPress blog search engine friendly. Loren Baker shared tips on a new plugin for title tags and creating seo friendly URLs, Jim Westergren gives us a comprehensive guide and Michael Gray offers a video on structuring your blog to avoid having duplicate content (There’s even a guest appearance by Googlebot in the video). If you remember last summer I had my own issues with duplicate content causing most of my blog to go supplemental. A simple addition to robots.txt increased traffic about 1500% in a matter of weeks and a few people have shared similar results after applying the few lines of code I mentioned.
- WordPress SEO Title Tag 2.0 Plugin
- SEO Friendly URL Structure for WordPress Blogs
- SEO for WordPress – The Complete Guide
- Make WordPress Search Engine Friendly
Advertising is a common business model for blogs. Steven Hodson took a look at the Technorati 100 and gives us the dirt on who is and isn’t advertising. Chad Randall, director of sales for b5media, has advice on how to attract advertisers to your blog.
It’s not just advertisers we want to attract. A lot of us want to know how to attract the attention of other bloggers. Liz Strauss shares a story of how someone got her attention through a combination of commenting and trackbacks. I’m glad to see that Todd Malicoat is publishing again. (Todd I missed your posts) This week Todd is giving bloggers advice on what not to do so make sure you’re not doing any of the things that will make you an idiot blogger. Once you know your not doing it wrong and are getting people to subscribe to your blog, Sharon Housley has 13 tips on making sure those subscribers keep reading your feed.
- How a Trackback after a Comment Can Start a Relationship
- How to be an Idiot Blogger that No One Likes
- 13 Tips to Maintaining Feed Subscribers
Rand put together a really good series this week on linkbaiting and appealing to the ‘linkerati,’ that group in your industry that is looking for content to link to. The discussion after the last post raised the issue of how realistic Rand’s advice is for a small business with both sides of the conversation well represented. Realistic or not, (I think it is) there’s a lot of good information here and I think you’ll be able to take something from the posts and apply it to your own site or your client’s sites.
Brian Clarke added a companion piece to one of Rands posts with some ideas about how the Discovery channel can help you build links and Michael Gray proves that even a slug is link worthy in what very well could have been a companion to Rand’s series.
- The Secret to Ranking at the Search Engines (that’s really no secret at all)
- Creating Content that Appeals to a Link-Savvy Audience
- Making a Site Link Friendly
- Every Site is Linkbait & Linkerati Worthy
- How the Discovery Channel Can Help You Score Links
- How to Make Sea Slugs Cool
The content below isn’t necessarily intro stuff, but I like the heading SEO 101 better than SEO Miscellany.
Last week in This Week I linked to a couple of CopyBlogger posts on rewriting headlines. Brian continued this week with some headlines he didn’t change and his reasons for leaving them. If cloaking has confused you in the past Jeremy Luebke does a good job of explaining how it might be used when it comes to seo both from a white hat and black hat perspective.
Some say filters some say penalties, but there are almost always issues when it comes to duplicate content. Aaron Wall discusses both filters and penalties and tells us the real difference is in your ability to recover once you understand what has gone wrong. Bill Slawski covers a Yahoo research paper about how they might be determining if there’s a template around your content or an original design and the implications for duplicate content. Bill added some links to more resources on the subject in reply to a comment I made on the post.
- Filters vs Penalties & Optimization vs Over-Optimization
- Yahoo Research Looks at Templates and Search Engine Indexing
Transitioning from duplicate content to talk about URLs is a quiz by John Andrews about the minutia of URLs. Take a look at the 18 URLs John lists for the same page and see if you know how many pages the search engines might think they are. And proving that URLs do matter in seo are posts from Eric Enge and Loren Baker showing how traffic increases when URLs are made more friendly to search engines.
- SEO as International Minutia Dealer
- Remapping Dynamic URLs to Static URLs can Increase Traffic
- No Fear of Remapping URLs of your Site
If you were paying even the slightest attention you would have caught the big news from Google this week. They’ve expanded testing on the pay per action advertising model. The initial testing of pay-per-action began last June and now with the expanded testing it’s another step closer to being here.
There are so many stories about it I won’t try to mention them individually. I’ll simply leave you with the links and some thoughts that the new pay per action model is seen by some as competition to affiliate networks and as a way to fight click fraud.
- Google’s Launches Pay-Per-Action; a Threat to Affiliate Networks?
- Google Beta Launches Affiliate Network
- Google to Test Pay-per-Action Ads
- Google Pay-Per-Action Launches for AdWords & AdSense
- AdSense Referrals Beta Test Launched – CPA Ads
- Google Launches Pay Per Action Ads
- Google Pay Per Action : Affiliates, Text Links & Click Fraud Implications
- Can Google Transform The Entire Web Into A Direct Marketing Machine?
- First Screen Shots Of Google Pay Per Action In Action
- Google Pay-Per-Action Screenshots & Tracking
- Adsense Done For Because of PayPerAction?
Google will be using a new type of text link ad unit for pay per click which will only show itself as an ad on mouseover. The choice of text link ad unit is perhaps a bad name given it’s similarity to Text Link Ads. A little bit lost in the pay per click news was the new AdSense referral for Google Checkout.
- Google’s New Text Link Ad Unit
- Google Text Link Ads vs. Text Link Ads
- AdSense Adds Google Checkout Referral Button
- How much will I earn from referrals?
Yahoo’s Terry Semmel is very happy with Yahoo Panama, though some are saying the channel and domain reporting isn’t quite working as expected. As Panama gains traction, Yahoo is taking click fraud very seriously, which included the appointment of Reggie Davis as click quality Czar. His official title is Vice President of Marketplace Quality. I’ll wrap up Yahoo news and leave you to read an interview with Flickr co-founder Caterina Fake.
- Yahoo CEO praises new ad system, says “very happy”
- Channels & Domains Reporting in YPN Buggy?
- Yahoo Steps Up Click Fraud Efforts
- Yahoo Appoints New Click Quality Czar
- The community spirit of Yahoo’s Fake
Reports are saying that Comcast is unhappy with their partnership with Google and is in talks with MSN. Is Comcast really looking for a new partner or is this a play to get a better deal from Google? I’m sure we’ll hear more on this story before too long.
- Comcast May Dump Google for Microsoft
- Comcast & Google Deal Over? Yahoo or MSN Search Next?
- Comcast Playing Hardball with Google?
Barry Schwartz points to a WebmasterWorld thread that’s reporting a possible MSN Live.com SERP update and also asks why MSN Live Search still hasn’t added Sitemaps support like Google and Yahoo. Joe Griffin gives MSN credit on adCenter, listing four unique value propositions for the program, but in the end Andy Beal is here to remind us that in the last two years despite promised from Microsoft that they would gain ground on Google they are actually losing market share.
- Possible Microsoft Live Search March Update?
- Is Microsoft’s Live Search Ever Going to Add Sitemaps Support?
- MSN adCenter : Content Ads, adCenter Beta and Demographic Targeting
- Microsoft Loses Nearly 5% Search Share in Two Years
Enjoy the weekend everyone. Just as mine is starting the skies have opened and a heavy downpour is beginning here in Boulder. I may not get the opportunity to get out as much as I’d like, but if it’s nice wherever you are remember to enjoy life away from the computer and spend some time in the great outdoors.