Through the miracle that is time and delayed publishing it should be Friday when this post first arrives in your reader, but it’s still Thursday for me as I’m writing it. Ok maybe not a miracle. I have family coming in for the weekend and so will be taking Friday off. I still wanted to get these links to everyone so I’m writing this a day early. Sorry that I won’t be able to include any articles from Friday, but I’ll get them in next week.
There’s plenty to get to as always so on with the show.
The Digg revolt was the biggest social media story this week, but it certainly wasn’t the only story. Cameron Olthuis started the week by suggesting that the early comments on a piece you submit to social media sites can set the tone on how well your submission does. Jane wasn’t so sure.
Lee pointed out some common blunders people make when it comes to social media sites. MG Siegler reviewed some recent upgrades to the micro-blogging tool Tumbler. Muhammed raised an interesting question when looking at the tag clouds of some presidential candidates. When was the last time you checked out your own tag clouds to discover what they say about you?
The user revolt wasn’t the only thing going on at Digg this week. Tamar closes out social media this week with a digest of other Digg stories.
- Five Blunders with Social News and Bookmarking
- Tumblr Adds Features, Social Components
- What Does Your Tag Cloud Say About You?
- Digg Digest – 5/02/07
On Monday Darren Rowse brought up the issue of the Technorati 100 and pointed out how it was being manipulated. Darren also pointed out that it probably didn’t matter if it was since the benefits of being in the top 100 are only so much. Jordan picked up the story and then Darren was back on Tuesday explaining why he wrote the original post and later to bring the news that the top 100 list was no longer being displayed at Technorati.
- Is Technorati Being Gamed – Do They Care? – Does it Matter?
- The Technorati 100 Not So Hot?
- More on Technorati Favorite Swapping
- Technorati Top 100 Most Favorites List Disappears
Modern Life asked what’s wrong with your blog and offered some good tips on how to make it right. One tip they didn’t mention was the idea of a blog series. I tried my hand at a series with my SEO Basics Tutorial and thought it worked well. Glen Stansberry has some advice on writing your entire series in one sitting.
Speaking of blog series, Brian Clark started one today on blogging metaphorically. Brian will be taking a look at how the use of metaphor can greatly improve your writing. You’ll also learn how Lee Iacocca saved Chrysler by using a metaphor before Congress. Earlier in the week Brian also had some great advice on how to use contrast in your writing to become more persuasive. You have to love any post that tells you that coconuts kill 150 people a year even if it’s not quite true.
- Become a Master of Metaphor and Multiply Your Blogging Effectiveness
- How to Use the Simple Power of Contrast to Become More Persuasive
Loren Baker went to the source to find out how search engines treat the nofollow attribute. I still think Googlebot may follow links a little more than Google claims it does.
Of course the paid link debate continues. Is it just me or is the issue is being a little overblown? Michael Gray pointed out the absurdity of trying to discover which links are paid in a tongue-in-cheek meme. Danny Sullivan followed up asking if we could spot the paid link. Eric Ward talked about the coming link apocalypse likely inspired by the discussion of paid links.
Are .edu links really worth more than other links? Probably in some respects and Tamar covers a Cre8asite thread that talks about how to get them. Rand took a look at internal link patterns and teaches us how to get our most linked to pages to pass some of that juice where we really want it to go. One way to learn how to become a better link builder is to understand what not to do. Nell’s got some advice on some things to avoid.
- How Do You Obtain Links from .edu Sites?
- PageRank, Link Patterns & the New Flow of Link Juice
- How Not To Build Links
And finally Bill looks at a new patent involving some old processes. It doesn’t look like Google adopted any of the processes over the years, but knowing how they can potentially group search results reveals some interesting things and just because they may not be doing some things today doesn’t mean they won’t tomorrow.
People have found a new villain to blame for poorly ranking pages and it’s called the supplemental index. A Forbes article on getting stuck in Google’s supplemental index evoked a response from Matt Cutts. I believe everything Matt says about the supplemental index with one exception. If you have pages marked supplemental don’t expect them to rank for much of anything.
Are you tired of seeing Wikipedia pages in search results? Many see Google’s love affair with the Wikipedia as a reason Google should dial back the trust and authority knob. Michael Gray took a look at just how well the Wikipedia ranks. Another discussion is how the Wikipedia is dealing with nofollow links. Is it really that different from the way other sites deal in paid links? Michael Arrington and Loren Baker both look to answer the question.
- Google Love Affair with Wikipedia
- Wikipedia: Special Treatment for Wikia and some other Wikis
- Wikipedia Giving Link Juice to Wikia Search, No Following Other Sites
Design and development issues can play a large role in your seo efforts. Daniel from Daily Blog Tips has 43 design mistakes you should avoid. And Chris Pearson has some good advice on semantic markup once you’re ready to code. The post is geared towards WordPress, but the advice is good even if you’re not using the blog software. Tamar called attention to an interesting questions. Could changing domain registrars somehow affect your ranking?
- 43 Web Design Mistakes You Should Avoid
- The Definitive Guide to Semantic Web Markup for Blogs
- Impact of Changing Registrar Data on Search Rankings
This post from Eli might be my favorite this week. Please accept my apologies Eli if I’ve called you a gray or black hat in the past. I assume it’s ok to use the color blue to describe your advanced seo tactics. If you follow Eli’s story of the white hat and the black hat you’re sure to learn a few things above and beyond the usual seo you see each day. You’ll learn it from most of Eli’s other posts as well.
Business and Marketing
Aaron Wall suggests looking at earnings per page when you’re thinking of purchasing a site. The ideas are worth reading even if you’re not buying or selling. Aaron also gives some reasons why giving away content is both good and necessary. Cameron offered some reasons why mini-sites might be the way to go in some situations and for the second time this week we have a mozzer offering a counterpoint to one of Cameron’s posts. This time it’s Rebecca who reminds us of the reasons not to use mini-sites.
I know you hate the term web 2.0. You’re sick of hearing it and maybe even cringe whenever you see it. If that’s you then my apologies, but web 3.0 is already being discussed. David Siegel attempts to define what version 3.0 of the web will be like.
- Earnings Per Page
- Content as Marketing for the Upsell
- 5 Reasons To Put Viral Content On Mini-Sites
- 5 Reasons Not to Put Viral Content On Mini-Sites
- Defining Web 3.0
Search Engine News
Last Week the Click Quality Council offered guidelines for PPC improvements. This week both Google and Yahoo responded to the guidelines
- Google, Yahoo Respond to Click Quality Council Guidelines
- Google Responds To Click Quality Council’s 8 Principles For PPC Improvement
The recent acquisitions of digital ad companies led to Business Week to take a look at The Promise of Online Display Ads.
Larry and Sergey had a good start to their week when they came out #1 on the Top 100 Most Influential People in IT. Of course some still wonder if Google is too powerful or if they’re getting too personal. Right or wrong Google is finding itself at the heart of privacy concerns.
Google stepped up personalized search and rebranded the personal home page as iGoogle. I wonder what Apple thinks of the new name. Google is releasing new themes for the home page and introduced Gadget Maker. There are still mixed feelings about search personalization and it has led at least one person to speculate that if not handled right personalization could possibly lead to the downfall of Google.
- You’ve got gadget mail
- Google Personalization Workshop: Gadget Maker and More
- First the iPod Now Comes iGoogle
- Google’s iGoogle Announcement
- Google steps up personalized Web search push
- iGoogle, Personalized Search And You
- What will be the Downfall of Google?
I can’t say I expect to see Google fall any time soon, but even if there is something wrong with it Carsten Cumbrowski has some answers to fix things web 2.0 style. Here’s part 1 of a four part series. You’ll find links to the other pages inside.
Google isn’t taking the Viacom lawsuit over copyright infringement laying down. They claimed the suit is a threat to how the internet works. Danny has a nice roundup of Google’s response to the lawsuit. While one lawsuit is heating up another appears to be cooling down. Belgian newspapers are back in Google search results. The issue isn’t completely resolved, but it does seem to be heading in the right direction for Google.
- Google says Viacom lawsuit threat to Internet use
- Google Responds To Viacom Case: Bring On The Jury
- Belgian Papers Back In Google; Begin Using Standards For Blocking
- Belgian Newspapers Return to Google
Not to be outdone by the Google/DoubleClick deal Yahoo announced an agreement to acquire Rights Media. I guess search engines and ad networks go together.
- Yahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange
- Yahoo Fully Acquires Right Media
- Yahoo to Acquire Right Media
- Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network
Rights Media wasn’t the only deal struck by Yahoo!. They’ll be providing display and video advertising on the Comcast website.
Perhaps the news most of interest to SEOs is that Yahoo! will now support the new robots-nocontent tag to prevent indexing of specific parts of your page. When you add class=”robots-nocontent” to an html element it will alert Yahoo that you don’t want that element indexed. This sounds very good on the surface, but probably opens up a new set of spam tactics.
- Yahoo Supports New Robots-Nocontent Tag To Block Indexing Within A Page
- Yahoo Allows Content Filtering for SEO, with “Robots-Nocontent” Tag
- Yahoo! Supports Robots-Nocontent: Enabling Organic Search Page Section Targeting
- Yahoo Lets Webmasters ID Non-Essential Page Elements
Microsoft updated its TOS mainly to allow it to using matching criteria other than keywords when displaying ads. Microsoft will now be adding advertisers to their content network without advertiser consent. As you would imagine advertisers aren’t exactly happy about the news.
- Microsoft Adcenter TOC again
- Microsoft Changes adCenter Terms & Conditions to Boost Distribution of Content Ads
- Microsoft adCenter Upgrade in Process
- Microsoft adCenter Using Matching Criteria Other than Keyword Searches to Display Ads
Google is getting DoubleClick, Yahoo is getting Rights Media. Microsoft wants to play too and they will if they acquire 24/7 Real Media.
- Microsoft eyes Web ad firm 24/7 Real Media: report
- Microsoft Wants to Join Ad Agency Acquisition Party
- Microsoft After 24/7; Another Search Engine To Own SEM Firm?
The algorithm killed Jeeves, found Jesus, is banned in China, and hails from New Jersey. Is this really supposed to get us all to switch from Google to Ask. Good search engine, lousy marketing.
- THE ALGORITHM KILLED JEEVES
- Now Starring: The Algorithm – Ask.com To Focus On Ranking System In New TV Ads
Short week for me, but still a full compliment of links. If things go according to plan I’ve just gotten back from a visit to the Denver Mint (I wonder if I can take home some of the money. Probably not.) and perhaps a museum. A drive into the mountains is on tap for tomorrow, before a relaxing at home Sunday. Happy reading and enjoy the weekend.