With so many at SMX this week posting was down. I still have about the same amount of links here, but it was easier for me to narrow down the list. I’m wondering, though if the amount of links works for everyone. Are there too many links? Too few? Is the porridge just right? Are there some topics here you don’t read and some not covered you would like to see? Let me know what you’d like to see here each week and I’ll do what I can to make it happen. Now on to the weekly roundup of the SEO community.
Sex, sex, sex. Now that I’ve got your attention it’s time to read Muhammed’s post about the porn industry’s use of social media. Muhammed also gives us a look at social poster, a service to help you submit content to multiple social sites at once, and the newest version of the Netscape browser, which is a social browser built on Mozilla technologies. Jon Miller wants to know why B2B marketing doesn’t get the social media love. Is there an inherent bias against B2B by social media?
- How the Porn Industry is Utilizing Social Media
- Social Poster – Maximize Your Social Media Participation and Traffic
- Netscape Navigator 9 Released – The Social Browser Has Landed
- What’s Wrong With Social Media For B2B Marketing
Mashable reported that Kevin Rose has plans to expand Digg with the addition of images, product reviews (huh?), and more diverse categories. Muhammed shares his views on making everything diggable. While Kevin Rose may see expansion as the future of Digg, Andy Hagans thinks they’ve peaked and points to 5 signs to prove his case. Did you make it out to SMX this week? Even if you didn’t you can still learn from the conference. Rand interviewed Neil Patel and you can watch the video. Neil talks about where Digg has been, where it’s going, and gives everyone a few tips along the way to help build your Digg account and get to the front page easier.
- Kevin Rose: Digg Expanding to Images, Restaurant and Product Reviews
- Digg to Make Everything Diggable
- 5 Signs Digg Has Peaked (and Is Now Declining)
- The SMX Diaries II: The Neil Patel Interview
Last week in a follow up to a post on CopyBlogger I asked what makes your blog remarkable?. Quadzilla followed up on both posts with some advice on how to get links to your remarkable content. A couple days later he shared two requests for links he received. Brian brought things full circle showing how a couple of companies in the the seemingly unremarkable beer industry marketed themselves very well by being remarkable. One way to get people talking about you is to provide valuable content. Chris Garret wants to know if your blog is truly valuable.
- How To Get More Links to Your Remarkable Blog Posts
- Great Example of Link Request
- Is Beer the Key to Remarkable Blogging?
- Is Your Blog Truly Valuable?
Chris, this time writing on his own blog, thinks we’d be better off not trying to please everyone. He’s sooner have us focusing on a smaller more targeted audience. Darren Rowse answers a reader question and shares his thoughts on building your personal brand through your blog. And what’s a blog if no one can read it? Nate Whitehill offers 5 tips to make your blog posts more readable. These are actually the second set of 5 tips Nate has on the subject and you can find a link to the first 5 in Nate’s post.
- Are You Trying to Please Everyone?
- How to Build Your Personal Brand Through Your Blog
- 5 Tips To Make Your Posts More Readable, Pt. 2
I’ve written posts on web developer extensions for Firefox and seo extensions for Firefox, but not one for extensions specific to help you blog. Fortunately Lifehack has it covered with a list of 17 plugins you can use. My favorite is Scribefire (formerly Performancing), which I use to write every post here. One of the advantages of having a very big audience is that you can ask them a question and get a lot of great answers. Darren wanted to know about the biggest traffic day his readers experienced and the readers didn’t disappoint. Over 150 comments sharing stories and also some good tips you might use to gain a spike in traffic.
- 17 Firefox Extensions That Make Blogging Easy
- When Was Your Biggest Day of Traffic and How did It Happen?
Some parts of seo can be tedious. Aaron Wall started an interesting discussion at Threadwatch asking if seo can be automated. How about one more post from Muhammed? This time on CopyBlogger talking about how to write headlines for three different audiences. If you type usedrugs are you looking for used rugs or do you want to use drugs? Bill discusses a Google patent on text segmentation. Phillip Stelter and Eric Ward both have some advice on seo in the new world of Universal Search. And Carsten Cumbrowski did some tests after the discovery that Google is now bolding synonyms in sponsored search results.
- Can SEO be Automated?
- Writing Headlines for Regular Readers, Search Engines, and Social Media
- Improving Text Segmentation for Displaying Advertisements and Filtering Search Results
- Distilling Universal Search
- Adapting To Google’s Universal Search
- Expanded Match Terms Bolded in Google AdWords
Quite a few people in the community were at SMX this week. I’m generally not a big fan of conference coverage, but I thought the articles from SMX were a little better than recent coverage of other events. Search Engine Land has day one and day two recaps with links to their coverage. Two of the specific articles I liked from the week are Rhea Drysdale’s article on the duplicate content session and Tamar Weinberg’s article on the You&A with Matt Cutts. And Rand has another video interview to share this time with Michael Gray.
- Search Marketing Expo Day One Recap
- Search Marketing Expo Day Two Recap
- Duplicate Content Session at SMX Advanced
- You&A With Matt Cutts
- The SMX Diaries I: The Michael Gray Interview
Business And Marketing
Eric Enge interviewed Anil Kamath with the discussion focusing on portfolio based bid management in PPC campaigns. And what’s a pay per click ad without a landing page? Roberta Rosenberg has 10 tips for improving landing page conversions. These tips will work for more than just book sales. Some PPC ads aren’t to be trusted. Bill takes a look at what Google might do to handle fraudulent AdWords advertising.
- Anil Kamath talks about Portfolio Based Bid Management
- Landing Page Makeover Clinic: 10 Tips for Better Book Sales
- How Google Might Handle Fraudulent Adwords Advertising
New York Magazine presented 20 case studies of New York business models and Chris Garret shares a few thoughts on the series.
Some businesses are still hesitant about moving online. Bill wants to see that change and gives us 11 steps to develop web literacy. I guess Andy Hagans is a Star Trek fan. He uses the borg as a metaphor for building a profitable business through a variety of channels. One channel you might use to market your business is widget development. Antony Bruno thinks widgets are on the cusp of changing the face of internet advertising so now might be the time to get started creating yours. How well do you price your products and services? Before you answer give Seth Godin’s post a read and see which hump your pricing resides in.
- 11 Steps to Developing a Web Literacy
- How to Go Multi-platform and Build a Profitable Borg
- Web, computer “widgets” offer branding opportunities
- Three humps and a stick (on pricing)
It’s not always easy to calculate ROI. Kevin Newcomb discusses an iProspect study showing more search marketers are able to measure ROI than they could a couple of years ago. Chris Boggs has some ideas on how we can predict ROI for proposed seo campaigns to better determine if it’s worth the effort. And sticking with the series of Search Engine Watch posts, Sage Lewis urges us to go viral with advice on how to do just that.
- Measuring Search Marketers’ Job Performance
- Predicting the ROI for Future SEO Efforts
- Let’s Go Viral
Search Engine News
Will another search engine be able to take a significant market share away from Google? It may or may not surprise you to know that Google isn’t the dominant search engine everywhere in the world. Rand in his first Whiteboard Friday since getting back from China talked about some major engines around the world. One search engine many think could challenge Google is Baidu. Reports early in the week had Baidu expanding to Europe. Today Baidu said it has no plans to expand into Europe. Time will tell.
Google’s acquisition of FeedBurner was still making news this week. Many were scared by the new message they received from Google when logging into FeedBurner. It turned out to be a case of legalese clouding communication, but Shoemoney had both the message and the reply that cleared things up. Mark Jackson discussed some possible implication of of the acquisition and wondered if Google would decide to incorporate subscriber counts into the algorithm.
Google announced a strategic alliance with Salesforce, allowing Salesforce.com to be a distribution channel for AdWords in 43 countries. Janet Driscoll Miller sees it as win-win for everyone.
- Salesforce.com and Google Form Strategic Global Alliance
- Salesforce.com, Google in AdWords Alliance
- Google and Salesforce.com: A Win-Win for Businesses of All Sizes
Google updated the embedded YouTube video player with new features including access to related videos. Garret Rogers speculate that we’ll soon see sponsored videos among the results, which could be the big money maker YouTube is currently lacking. Loren Baker has a follow up complete with a working video where you can see the related results. Just click ‘menu’ in the lower right. And thanks Loren for finding a video of Hear My Train Comin’, one of my favorite songs of all time. I was unaware a video of it existed.
In other Google news AdSense updated its program policy to require that publishers comply with the spirit of the page quality guidelines AdWords users are held to. The battle against MFA sites continues. AdWords announced they completed testing and were rolling out audio ads. Google called for an increased cap on H-1B visas so they could hire more foreign born employees. And Bill Tancer has some stats showing that so far it’s Google Maps and YouTube that are seeing an increase in traffic from Universal Search.
- Policy updates — and it’s not even Thursday!
- Google Audio Ads rolling out to all advertisers this month
- What U.S. immigration policies mean to Google
- Google Universal Search – Video and Maps Benefit
Yahoo opened up Panama to developers through a new commercial API program and rolled out a new pricing model based on traffic quality. There were some questions Yahoo might be using the new pricing model as a way to increase bids on ads, but Yahoo responded saying there’s no conspiracy and this is all about helping provide a better ROI to advertisers.
- Yahoo opens Panama search ad platform
- A New Pricing Model Rolls Out Today
- Yahoo Rolls Out Quality-Based Pricing on Content Network Ads
- Yahoo’s New Quality Based Pricing Looks at Conversion Rates
- Concerns Over Yahoo!’s New Quality Based Pricing
- Quality-Based What? Questions and Answers about Quality-Based Pricing
Apparently the future is not search at Yahoo. Are they finally conceding to Google? They’re looking into acquiring Facebook which will add a social network to some of Yahoo’s other social properties. It would fit with the new mission statement Yahoo announced a few weeks ago, to connect people to their passions, communities, and the world’s knowledge.
- Yahoo!: The Web’s Future Is Not In Search
- Yahoo Cedes Victory to Google?
- Yahoo Still Going After Facebook : Now $2 Billion?
On Tuesday I tested and reviewed Ask’s new interface, but I certainly wasn’t the only one. If you haven’t seen it yet watch the exclusive video demo at Marketing Pilgrim. One problem with the new interface is video search results aren’t particularly relevant to your query, but Blinkx will soon be powering those results so expect them to improve. I’ll let Bill close out the week with a look at an Ask patent detailing technologies they may one day use to become more like a concierge. Umm…I thought the algorithm killed Jeeves.
- Exclusive – New Ask.com User Interface Video Demo
- Ask Morphs into Ask3D
- Ask Launches Ask3D
- Ask.com Launches Major Updates
- Ask Relaunches: Now “Ask 3D”
- Blinkx to power Ask.com’s video search – interview with blinkx CEO
- New Ask.com Commercial : Ask 3D & The Algorithm
- Ask.com Wants to Search Sites for You
We made it through another week and hopefully it was a good one for you. Mine was pretty good outside of a few fires I had to put out yesterday. Nothing serious, but it left me looking forward to the weekend a little more than usual. Looks like I’ll have good weather for mine, which is really quite usual here. Would you believe it if I told you we average over 300 days a year of blue skies and sunshine and generally warm weather here in Boulder? I hope you get some of the same over the weekend wherever you are. Enjoy the articles and happy reading.
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