Why I Design

Do you ever think about why you design? Or develop or market or whatever it is you do? You know the events that led you to become a web designer. Was it a conscious decision? Were you following your instincts? Now that you’re here do you know the reasons you stay and continue designing?

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How To Organize Information for Early Visual Perception

Visual perception is a 2-direction process of information flow. Visual data at each end of the process interacts with and influences what happens at the other end. Understanding how the process works allows us to form design principles based on how we perceive our visual environment.

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Top-Down Visual Perception: How You Can Tap Memory To Direct Eye Movement

Why does some visual information stick with us for years, while other information is gone in an instant? How does the visual data we take in get stored for later use? How does memory suggest where to look next?

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Thoughts About Design And Art

Design is not art. While they share some similarities the two are not the same. Designers solve problems and artists express themselves. Yet art and design are often linked, especially when it comes to the aesthetic layer of design.

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Bottom-Up Visual Perception: What Saccadic Eye Movements Suggest For Designers

A lot happens when you take in your visual world. Your eyes dart about before fixating on a small area. Visual information is processed with some stored for later retrieval. Previously held information, your interest of the moment, something in your visual world that calls attention, all potentially direct your eye where to move next and the process begins again.

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