Have you ever noticed how many websites look the same? How many are just a bunch of rectangles? How many seem to copy from one another? Where’s the uniqueness and creativity?
Where in your design do people look first? Where do they look next? After that? How much control do you have when it comes to directing the viewer’s eye?
Do you ever think about why you design? Or develop or market or whatever it is you do? You know the events that led you to become a web designer. Was it a conscious decision? Were you following your instincts? Now that you’re here do you know the reasons you stay and continue designing?
Visual perception is a 2-direction process of information flow. Visual data at each end of the process interacts with and influences what happens at the other end. Understanding how the process works allows us to form design principles based on how we perceive our visual environment.
Why does some visual information stick with us for years, while other information is gone in an instant? How does the visual data we take in get stored for later use? How does memory suggest where to look next?