Direct Your Audience To Important Content Through Visual Hierarchy

Every website communicates information through design. Some of the information will be very important and some not so much. Your audience won’t know which is which at a glance unless you provide cues for them by creating a visual hierarchy in your design elements.
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Thoughts On Developing Your Unique Visual Language

You may or may not recognize the name Frank Gehry, but I’d bet you’ve seen at least one of the buildings he’s designed. They’re certainly memorable and have a unique visual language. Seeing some recently made me think about communication and language in general and specifically about how we communicate visually.
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How Do You Choose A Color Scheme When Your Color Skills Are Lacking?

Along with movement, color is one of the first things that will get noticed in any design. A good or bad color scheme could potentially make or break your aesthetic. I’ll be the first to admit I need more study and practice with color, but even if it’s not something I currently list as a strength, it’s something I needed to work out for the recent redesign of this site.
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How I Chose A Grid Framework

Last week I talked about my choice of a grid for this site. I walked you through my thought process, the constraint the grid is built on, and how I eventually settled on an 8 column grid. I even tossed in a few thoughts about setting up a baseline grid.
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How To Choose The Right Grid

It’s easy enough to understand how grids are helpful in organizing your content. Not as easy is deciding what type of grid best suits your content and how to build it. Here’s how I made decisions about what grid to use for the redesign of this site.
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