When you finish a new design what do you usually think of it. Do you like it? Hate it? Do you find your work sometimes disappoints you and makes you question your decision to become a web designer?
The best designs come from not one, but hundreds of well-made decisions. The worst designs arise out of hundreds of poorly-made decisions. All that stands between you and a great design is the quality of your decisions. Where do they come from?
— Jared Spool
A few weeks ago while talking about visual perception and memory, I mentioned how the mental models your audience hold affect how they perceive your designs. Today I want to expand on the topic and consider the conceptual model of the designer as well as the interaction model or where designer and audience meet.