What Designers Should Know About Visual Perception and Memory

When a visitor lands on your web page and begins to look around you hope your message is communicated clearly and understood. On the surface this may seem like a simple one way transmission of ideas from your design to the viewer’s eye. The reality is more complex.
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11 Things That Influence Your Designs

This weekend I came across an interesting post by Dmitry Fadeyev, Our Tools, which looks at how the tools we use in designing a website influence the final design for the site, regardless of whether or not we want the tool to influence us.
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10 Things You Can Do To Become A Better Web Designer

Like a lot of web designers I didn’t go to school to learn design or development. My degrees are in completely unrelated fields. As a web designer and developer I’m close to 100% self-taught. That self-teaching isn’t random though.
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Do You Know When To Communicate Verbally And When To Communicate Visually?

Is a picture really worth 1,000 words or are there times when a few words communicate more effectively? The truth is each is better at communicating certain concepts than the other.
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The Two Functions Of Type: Readability And Legibility

Readability and Legibility are both important for communicating with type. The two terms that may seem interchangeable, but they refer to different, albeit connected, functions of type each with its own strength in communication.
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