Why It’s Still Important To Design “Above The Fold”

When I was first learning to design websites, a frequent topic of conversation was the fold. I remember it being part of the very first class I took and it found it’s way into the discussion of several that came after. Is it still relevant? I think so.

Continue reading

Use The Efficient Power Of Emotional Design To Connect With Your Audience

Why do some designs evoke an emotional response where others don’t? Why is it that some designs make a connection with us and deliver meaning on a more personal level? Why do some sites wow us and quickly grab our attention and hold our interest? And perhaps most important, how do they do it?

Continue reading

How To Make Visually Complex Information Easy To Understand

Our world is complex and it shouldn’t be a surprise that visually depicting a world of complex objects, systems, and processes leads to some rather complex graphics. Simplifying should be a first step, but sometimes all that complex information needs to remain. How can we help people understand our message despite its complexity?

Continue reading

Using Graphics to Make Abstract Concepts Concrete

Visual information contributes greatly to thinking and cognition. Some concepts are difficult to communicate with words alone and so human beings sketch and draw. We create graphs, charts, diagrams, maps, and timelines to help communicate complex ideas and make them more concrete.

Continue reading

When Is A Design Finished?

How do you know when a site is done? How do you know when the design is finished and it’s time to launch? I want to answer this question with some thoughts about when you might launch and the pros and cons of launching sooner or later.

Continue reading

css.php