The Framing Effect: Influence Your Audience By Setting The Context

Is the glass half full or half empty? How does seeing it one way frame everything else you later decide about both glass and water? Would seeing it the other way change your view?
Continue reading

Are In-Content Links Destroying Our Ability To Think?

Nicholas Carr has written a very interesting article in this month’s Wired Magazine that I think all web designers should read. The article is also online, though I’ll hold off linking to it for a moment for reasons that will become clear as you read through this post. I’ll also be keeping this post free from images and other media for reasons which again will become clear as you read through this post.
Continue reading

Legibility And Readability In Typographic Design

Is the type on your site legible? Is it readable? Do people have to put in a lot of effort to read your prose or does your type get out of the way so that your words are easily understood?
Continue reading

Wabi Sabi: Natural Simplicity In Web Design

Sen no Rikyu desired to learn The Way of Tea and so visited the Tea Master, Takeno Joo. As a simple test of whether to accept Rikyu or not Joo ordered him to tend the garden.

Rikyu raked the garden until the ground was in perfect order. When he had finished he surveyed his work. He then shook a cherry tree, causing a few flowers and leaves to fall randomly on the ground. At that moment Takeno Joo knew Sen no Rikyu would be one the greatest example of wabi-sabi way of life.
Continue reading

Biophilia Effect: Improving Your Designs With Nature

To sit in the shade on a fine day and look upon verdure is the most perfect refreshment.
—Jane Austen

How often have you heard the advice to take a long walk in order to overcome writer’s block or to focus better on a problem you’re trying to solve? Human beings have an affinity for nature. In most cultures throughout history a fondness for nature is easily observed and nature is often prescribed as a healing therapy.
Continue reading

css.php