Building An Emotional Connection With Your Audience: Anthropomorphic Forms Part I

In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive new bottle. The design goal was to have a bottle that would be easily recognized and identified with Coca-Cola and one that a person could tell was a Coca-Cola bottle even in the dark when they couldn’t see it.
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How To Prevent And Minimize Errors: Part III

As much as we might wish it weren’t so, we know errors are going to happen on our sites and in our applications. So far in this series of posts we’ve looked at the different types of errors that may occur along with some strategies for guiding users to take correct actions. This week we’ll finish up with a discussion of strategies designed to prevent errors and minimize the effects of errors when they do occur.
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How To Improve Design Usability: Minimizing Errors Part II

When designing websites and other applications are there ways we can guide users to make correct choices, help them interact with our systems, and generally make our systems more usable? A variety of strategies exist to improve our interface designs and today we’ll talk about 2 of them.
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How To Minimize Errors And Create More Usable Websites: Part I

Errors happen. It’s inevitable that any system will fail at times. Often failures are attributed to human error. Most, though are really due to design errors. As designers what can we do to minimize errors and their effects on our sites and in our applications?
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Thoughts About Redundancy In Web Design

Redundancy is the use of more elements than necessary to maintain system performance in the event that one or more elements fails. It’s probably not a word you think about much when creating a new design, but it’s an important principle of design and one you use all the time, even if you aren’t thinking about it.
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