How To Improve Usability With Fitts’ and Hick’s Laws

In April of 1996 the National Highway Traffic Safety Administration (NHTSA) began investigations over complaints about unintended acceleration in Jeep Cherokees. Similar acceleration problems had been found in other automobiles from different companies dating back to the early 80′s. Chrysler blamed it on driver error. They could prove people were hitting the accelerator instead of the brake pedal. However, when looking deeper what first seemed like driver error was actually a design error.
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How To Organize Information And Improve Your Design

Have you ever visited a website with expectations about what you would find only to discover that site held none of the information you were looking for? That site might have had exactly what you’re interested in, but there was no clear path to find it. The site may have been organized in such a way that led you to believe it was about something other than what you were hoping to find.
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Desire Lines: Let Your Audience Shape Your Design

Have you ever been walking a paved path through a park and come across an unpaved shortcut? The shortcut was clearly not designed by the developers of the park, but it’s clearly a route people before you have taken and it’s clearly a quicker way to get from point A to point B. Do you take the unpaved path?
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Images Of Faces: What Do They Communicate?

Images of people draw our attention. However, different images with different people will affect us differently.
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Cognitive Dissonance: How Contradictory Ideas Affect Design

One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch. Turning round again with a One, Two, Three, he jumped up, but with no greater success. Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.

It is easy to despise what you cannot get.
—The Fox and the Grapes (Aesop’s Fables)

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