3 Design Principles To Help Your Audience Remember You

The point of visual design is to communicate. You have a message you want to convey to your audience and your design should take part in that communication. Not only do you want your visitors to receive your message, you want them to understand and remember it. Fortunately we have some principles at our disposal to help our readers comprehend our message and recall it later.
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The Meaning Of Shapes: Developing Visual Grammar

What do you feel when you see a circle? A square? A triangle? Are you affected the same when seeing an object with soft gentle curves as you are when seeing another object with sharp jagged edges? Much the same way that lines have meaning, shapes have meaning and are an important building block in the visual grammar and visual thinking we have at our disposal as designers.
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The Meaning of Lines: Developing A Visual Grammar

If you moved to another country (where they don’t speak the same language as you), one of the first things you’d probably do is start learning the language. You might even start long before you move in preparation for being able to communicate with the people you’ll soon call neighbors.

Communication is an essential part of life and as web designers it’s what we do with every new design.
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How To Improve Usability With Fitts’ and Hick’s Laws

In April of 1996 the National Highway Traffic Safety Administration (NHTSA) began investigations over complaints about unintended acceleration in Jeep Cherokees. Similar acceleration problems had been found in other automobiles from different companies dating back to the early 80’s. Chrysler blamed it on driver error. They could prove people were hitting the accelerator instead of the brake pedal. However, when looking deeper what first seemed like driver error was actually a design error.
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How To Organize Information And Improve Your Design

Have you ever visited a website with expectations about what you would find only to discover that site held none of the information you were looking for? That site might have had exactly what you’re interested in, but there was no clear path to find it. The site may have been organized in such a way that led you to believe it was about something other than what you were hoping to find.
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