The goal of visual design is to communicate. How you organize and prioritize your elements conveys valuable information about their relative importance. Visual hierarchy aids comprehension, reinforces your message, and guides your visitor through your story.
There seems to a great misconception amongst the web agency-employing-section-of-society as to what a web designer does and in particular what all the different disciplines in web design/development are.
A successful website is the result of many different parts working together toward a common goal or set of goals. Those parts might be the product of one or many different people, one of whom will be the site’s web designer.
When you come across posts and articles teaching web design the focus is usually on how to do one specific thing. A tutorial on creating an effect in Photoshop or a tutorial on how some specific css property works.
These posts are often helpful and I learn from many of them myself. However you usually don’t find a lot of good articles on the abstract concepts that drive a design and combine the various parts into a unique and successful whole.
Hopefully this post will help you with a few higher level thoughts and ideas behind creating a design for your site.
You’ve heard the term, but do you know what microformats are? Do you know how to use them or even why you should?
Microformats are relatively easy to use. In fact if you can code a web page you already have the skills. The goal of this post is to introduce you to the what, how, and why of microformats and point you in the right direction so you can begin using them where appropriate.
“Happiness is not a matter of intensity but of balance, order, rhythm and harmony.”
— Thomas Merton
Balance is important in life. Work and play; diet and exercise; yin and yang. A beautiful face is often a matter of the right balance of features. Balance is also a very important design principle. It will help you create an aesthetically pleasing whole and help you better control flow in your designs.
I’ll leave it up to you to find balance in your life. You can read this post to find out how to create balance in your web design.