Using Graphics to Make Abstract Concepts Concrete

Visual information contributes greatly to thinking and cognition. Some concepts are difficult to communicate with words alone and so human beings sketch and draw. We create graphs, charts, diagrams, maps, and timelines to help communicate complex ideas and make them more concrete.

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When Is A Design Finished?

How do you know when a site is done? How do you know when the design is finished and it’s time to launch? I want to answer this question with some thoughts about when you might launch and the pros and cons of launching sooner or later.

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Communicate Efficiently By Reducing Realism

The world around us contains a lot of visual noise. It’s great to see, but all that visual information has to be processed even the parts we’re not interested in. You can help speed processing by removing noise and reducing realism.

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The Web Is A Rectangle

Have you ever noticed how many websites look the same? How many are just a bunch of rectangles? How many seem to copy from one another? Where’s the uniqueness and creativity?

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How To Direct A Viewer’s Eye Through Your Design

Where in your design do people look first? Where do they look next? After that? How much control do you have when it comes to directing the viewer’s eye?

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